• Loading stock data...
Sunday, June 1, 2025

Kyrie Irving Inks Signature Shoe Deal With China’s Anta

  • Irving is joining Anta after Nike terminated his sneaker deal last year.
  • The Chinese brand will leverage Irving to grow its U.S. distribution and athlete endorsement roster.
Irving said his previous Nike shoes generated $2.6 billion.
Jerome Miron-USA TODAY Sports

Dallas Mavericks guard Kyrie Irving has signed a sneaker contract with Chinese sportswear brand Anta in a deal that also sees him become the company’s chief creative officer.

The “lucrative” shoe deal is for five years, according to The Athletic, and will bring a portion of Anta’s manufacturing to the U.S. to grow the company’s distribution in the country. Anta reported $7.7 billion in revenue in fiscal 2021, which puts it significantly behind Nike’s $46 billion annual revenue that it reported last year. 

Irving was previously signed to Nike, but the shoe brand ended its relationship with him last year after he shared antisemitic conspiracy theories on social media. The embattled point guard joins Anta shortly after signing a three-year $126 million contract with the Dallas Mavericks in June. 

Earlier this month, Irving said that his Nike signature shoe line generated “over $2.6 Billion in revenue the past 7 years.” Anta will launch Irving’s inaugural on-court signature shoes in the first quarter of 2024, with the full range of Irving-endorsed products set to hit the market simultaneously.

Irving will seek to “recruit basketball players, independent brands, influential figures in pop culture, artists, musicians, pioneers in environmentalism, trailblazers in humanitarianism, and designers” for Anta product collaborations, the company said in a press release. 

In 2017, Anta signed Golden State Warriors star Klay Thompson to a shoe deal reportedly worth up to $80 million over ten years. Other NBA players to sign endorsements with Anta include Hall of Famer Kevin Garnett, Max Strus, Alex Caruso, Gordon Hayward, and Terance Mann.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana basketball's Adidas team shoe - January 5, 2025

Steve Madden Sues Adidas to Protect Its Own Use of Stripes

Adidas previously sued Steve Madden over trademark issues.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items, Monday, Jan. 30, 2023.

Dick’s Buys Fallen Sneaker Giant With $2.5B Foot Locker Deal

The merger brings together two iconic names in sportswear retail.
On-Running

On Says It’s Raising Prices—but Not Because of Tariffs

“We want to be the most premium performance sportswear brand,” On’s cofounder said.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Arc'teryx

Expensive Outdoor Gear Is Bright Spot Amid Tariff Turmoil

Amer Sports says tariffs will have a “negligible” impact on its results.
Soar
May 12, 2025

Running Is a Bright Spot As Retailers Reel From Trump Tariffs

Sales of running shoes rose 7% in the first quarter.
May 15, 2025

20 Hats Per Minute: Merch Madness Hits PGA Championship

Headwear is among the most popular items selling in Charlotte.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
A'ja Wilson
May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Michelle Wie West
exclusive
May 6, 2025

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.
May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike
April 29, 2025

Nike Apologizes and Removes ‘Never Again’ Marathon Ad

The billboard drew criticism for wording often linked to the Holocaust.
April 29, 2025

Shedeur Sanders Has NFL’s No. 3 Rookie Jersey After Draft Slide

The fifth-round draft pick keeps making headlines.