Saturday, August 8, 2026

Kurt Busch Drives Jordan Brand to 2nd NASCAR Victory

  • Six-time NBA champion Michael Jordan helped form the 23XI Racing team in 2020.
  • The win marked Jordan’s second as a NASCAR team owner.
Amy Kontras-USA TODAY Sports

Michael Jordan has won again — as a NASCAR owner.

The six-time NBA champion found success on the track as co-owner of the 23XI Racing team when Kurt Busch captured Sunday’s AdventHealth 400 at Kansas Speedway.

It marked Jordan’s second victory — Bubba Wallace won at Talladega last year — since investing a reported $150 million to form 23XI Racing along with NASCAR driver and business partner Denny Hamlin in 2020.

Driving the No. 45 car — a number Jordan once wore while with the Bulls — with the Jumpman logo on the hood and a paint scheme based on the Air Jordan III sneakers Jordan wore in the 1988 NBA All-Star Game, Busch passed Kyle Larson with eight laps to go and went on to victory.

“This is our first win with the 45 car, and with Jordan Brand on the hood, I felt like I had to … race like the GOAT,” Busch said afterward.

Hamlin finished fourth and Wallace 10th to give 23XI Racing three drivers in the Top 10.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Royals Stadium’s $600M in City Funding Faces Local Opposition

Protesters shut down a zoning meeting about the planned ballpark project.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Feb 11, 2026; Daytona Beach, Florida, USA; NASCAR Cup Series driver Jimmie Johnson (84) during qualifying for the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mike Dinovo-Imagn Images
Exclusive

Jimmie Johnson Joining TNT as NASCAR Analyst

Johnson will make his TNT debut on June 28.

What’s Harder Than Biking 10,000 Miles? Buying World Cup Tickets

Three fans biked from Argentina to Kansas City, but don’t have tickets.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

The Rams Juggernaut Is More Than ‘F Them Picks’

How a Super Bowl favorite was built in L.A.
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.
August 5, 2026

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.
Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium
August 6, 2026

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
First at FOS
August 4, 2026

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.
August 2, 2026

Tarik Skubal Heads to Dodgers in Blockbuster Trade

The two-time defending champions landed the Tigers’ ace.
Jul 27, 2026; New York City, New York, USA; New York Mets second baseman Marcus Semien (10) is greeted at home plate by center fielder Tyrone Taylor (28) after hitting a two run home run against the Atlanta Braves during the sixth inning at Citi Field.
July 30, 2026

Meet the Mets’ Prediction-Market Pick: Novig

The Mets chose Novig over industry giants like Kalshi and Polymarket.
July 29, 2026

Shohei Ohtani’s Health Has Become Dodgers’ Biggest Question

The two-way phenom is not pitching and slumping offensively.