• Loading stock data...
Saturday, February 28, 2026

Kurt Busch Drives Jordan Brand to 2nd NASCAR Victory

  • Six-time NBA champion Michael Jordan helped form the 23XI Racing team in 2020.
  • The win marked Jordan’s second as a NASCAR team owner.
Amy Kontras-USA TODAY Sports

Michael Jordan has won again — as a NASCAR owner.

The six-time NBA champion found success on the track as co-owner of the 23XI Racing team when Kurt Busch captured Sunday’s AdventHealth 400 at Kansas Speedway.

It marked Jordan’s second victory — Bubba Wallace won at Talladega last year — since investing a reported $150 million to form 23XI Racing along with NASCAR driver and business partner Denny Hamlin in 2020.

Driving the No. 45 car — a number Jordan once wore while with the Bulls — with the Jumpman logo on the hood and a paint scheme based on the Air Jordan III sneakers Jordan wore in the 1988 NBA All-Star Game, Busch passed Kyle Larson with eight laps to go and went on to victory.

“This is our first win with the 45 car, and with Jordan Brand on the hood, I felt like I had to … race like the GOAT,” Busch said afterward.

Hamlin finished fourth and Wallace 10th to give 23XI Racing three drivers in the Top 10.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.

Michael Jordan’s NASCAR Team Wins Daytona 500 for First Time

The victory comes two months after 23XI settled its antitrust suit against NASCAR.

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
Dec 21, 2025; Denver, Colorado, USA; General view of a Fox Sports broadcast camera before the game between the Jacksonville Jaguars Denver Broncos at Empower Field at Mile High.

Fox Would Consider ‘Rebalancing’ Sports Portfolio to Keep NFL

Lachlan Murdoch points to potential moves to keep NFL rights.

Featured Today

[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Sep 28, 2025; San Diego, California, USA; San Diego Padres third baseman Manny Machado (13), left, and Jackson Merrill (3) celebrate after scoring during the first inning against the Arizona Diamondbacks at Petco Park.

Drew Brees, Joe Lacob Among Interested Padres Buyers

A record-setting deal could be in place by Opening Day.
February 25, 2026

Seahawks GM Downplays Impact of Team Sale: ‘Business As Usual’

Seattle is up for sale after winning Super Bowl LX.
Feb 22, 2026; Los Angeles, CA, USA; Magic Johnson at unveiling of statue of former Los Angeles Lakers coach Pat Riley at the Crypto.com Arena.
February 25, 2026

Magic Johnson, Lakers Won’t Reunite Under Mark Walter

Walter and Johnson are Dodgers co-owners.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Sep 28, 2025; Cumberland, Georgia, USA; Atlanta Braves pitcher Charlie Morton (50) waves to fans while walking to the dugout after pitching against the Pittsburgh Pirates during the second inning at Truist Park.
February 25, 2026

Braves Post 11% Increase in Revenue in 2025 to $732 Million

The MLB club said the formation of BravesVision leans in to specific advantages.
Sep 22, 2025; Atlanta, Georgia, USA; Atlanta Braves right fielder Ronald Acuna Jr. (13) celebrates with second baseman Ozzie Albies (1) after a home run against the Washington Nationals in the first inning at Truist Park.
February 24, 2026

Braves Launch Team-Owned TV Network

The in-house venture has echoes of the former WTBS superstation.
February 19, 2026

Bears $5B Stadium Plan Ramps Up As Indiana Pushes Ahead

The NFL team draws closer to finalizing a long-awaited stadium deal.
Feb 17, 2026; Lee County, FL, USA; Boston Red Sox second baseman Kristian Campbell (28) poses for a photo during media day at JetBlue Park.
February 18, 2026

Red Sox Change Their Tune on Fanatics Jersey Issues

The MLB club takes responsibility for a jersey design error.