• Loading stock data...
Sunday, January 4, 2026

Kurt Busch Drives Jordan Brand to 2nd NASCAR Victory

  • Six-time NBA champion Michael Jordan helped form the 23XI Racing team in 2020.
  • The win marked Jordan’s second as a NASCAR team owner.
Amy Kontras-USA TODAY Sports

Michael Jordan has won again — as a NASCAR owner.

The six-time NBA champion found success on the track as co-owner of the 23XI Racing team when Kurt Busch captured Sunday’s AdventHealth 400 at Kansas Speedway.

It marked Jordan’s second victory — Bubba Wallace won at Talladega last year — since investing a reported $150 million to form 23XI Racing along with NASCAR driver and business partner Denny Hamlin in 2020.

Driving the No. 45 car — a number Jordan once wore while with the Bulls — with the Jumpman logo on the hood and a paint scheme based on the Air Jordan III sneakers Jordan wore in the 1988 NBA All-Star Game, Busch passed Kyle Larson with eight laps to go and went on to victory.

“This is our first win with the 45 car, and with Jordan Brand on the hood, I felt like I had to … race like the GOAT,” Busch said afterward.

Hamlin finished fourth and Wallace 10th to give 23XI Racing three drivers in the Top 10.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chiefs Leaving KC? Kansas Governor Teases ‘Special Announcement’

Kansas Gov. Laura Kelly schedules a “special announcement” for Monday.

Jordan’s 23XI, Front Row Settle Antitrust Fight With NASCAR

The surprise deal includes the establishment of “evergreen” team charters.

Penalties in Vegas Reignite F1 Title Fight—and ESPN’s Final Stretch

There are two races and a sprint race remaining in the calendar.
Nov 2, 2025; Avondale, Arizona, USA; NASCAR Cup Series driver Ryan Blaney crosses the finish line to win the NASCAR Championship race at Phoenix Raceway.

Michael Jordan Gets Big Win in Antitrust Suit Against NASCAR

Jordan’s 23XI Racing co-sued NASCAR in October 2024.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
Oct 7, 2024; Kansas City, Missouri, USA; NFL hall of fame Troy Aikman prior to a game between the New Orleans Saints and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

ESPN Says It Has No Issue With Aikman’s Dolphins Adviser Gig

“His schedule remains unchanged,” an ESPN spokesman tells FOS.
December 28, 2025

Bears, Broncos Cap Fast Resets With Titles As Stadium Questions Linger

Chicago clinched the NFC North after the Packers lost to the Ravens.
December 29, 2025

Patriots Continue Makeover With First Post-Belichick Division Title

The 13–3 Patriots are in contention for the AFC’s top seed.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Sep 21, 2025; Kansas City, Missouri, USA; Kansas City Royals catcher Carter Jensen (22) hits a two run single against the Toronto Blue Jays during the fourth inning at Kauffman Stadium.
December 23, 2025

Chiefs’ New Stadium Site Is Set. Now It’s Royals’ Turn

The MLB club is also looking on both sides of the Missouri-Kansas border.
December 23, 2025

Private Equity Bought an F1 Team For Just $200M. It’s Not Selling

Williams is now valued at over $2 billion.
Tilman Fertitta
December 19, 2025

Rockets Owners in Talks to Buy and Move WNBA’s Sun

The Rockets lost out on WNBA expansion but want the Sun.
Dec 18, 2025; Seattle, Washington, USA; Seattle Seahawks quarterback Sam Darnold (14) runs against the Los Angeles Rams in the first half at Lumen Field.
December 19, 2025

Seahawks Clinch Playoff Spot As $100M Sam Darnold Deal Pays Off

Seattle signed the free-agent quarterback last offseason.