Saturday December 9, 2023

Kobe’s Hall of Fame Career in Business

  • Kobe Bryant will be enshrined in the Basketball Hall of Fame posthumously on Saturday.
  • The five-time NBA champion left a legacy that transcends sports.
Kelvin Kuo-USA TODAY Sports/Design: Alex Brooks
Linkedin
Copy Link
Link Copied
Link Copied

Five-time NBA champion Kobe Bryant will be enshrined in the Naismith Memorial Basketball Hall of Fame posthumously on Saturday and he leaves a legacy that transcends sports. 

Kobe earned just over $323 million during his 20 seasons in a Lakers uniform, providing the 18-time All-Star with resources to build a remarkable business portfolio.

  • He founded Bryant Stibel & Co., a VC firm that invested in more than 40 businesses including Epic Games. 
  • Launched Granity Studios, an Academy Award-winning multimedia company. 
  • Co-founded sports drink brand BodyArmor, which generates more than $1 billion in sales and plans to overtake Gatorade as the No. 1 sports drink by 2025.
  • Co-founded Art of Sport, a line of body and skincare products made for athletes. The company has an exclusive deal with Target. 

Kobe’s business legacy continues with what appears to be the imminent debut of a Mamba sneaker and apparel brand.

Vanessa Bryant and Kobe’s estate failed to reach an agreement on a new contract with Nike last month, ending an 18-year relationship with the company.

Michael Jordan and Vanessa Bryant will present Kobe for induction in a Hall of Fame class that includes Tim Duncan, Kevin Garnett, and Tamika Catchings.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

If Low-Budget Pacers Beat LeBron’s Lakers for NBA Cup, Does It Matter?

Pacers attempting to make history with league’s smallest payroll.

In-Season NBA Tourney Upshot: Success. But Will It Change?

The inaugural edition of the tournament has been mostly a success.
Los Angeles Lakers forward LeBron James drives against Phoenix Suns guard Jordan Goodwin in the first half at Footprint Center.

NBA In-Season Tournament Gains Viewers in Second Week

The viewership is a 73% increase from last year’s equivalent Friday game.
Golden State Warriors guard Stephen Curry shoots the ball against Los Angeles Lakers guard Austin Reaves and forward LeBron James in the second half of game four of the 2023 NBA playoffs at Crypto.com Arena.

Big Markets, In-Season Tournament Powering NBA Ticket Sales

The Warriors and Lakers are the two most in-demand NBA teams for ticket sales.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
FanDuel
Multiple Locations
Adidas
Multiple Locations
Creative Artists Agency
Multiple Locations
Jon Rahm tees off on the 15th hole during the first round of the PGA Championship in Rochester, New York.

Report: Jon Rahm Set to Join LIV Golf

Rahm could get the richest LIV Golf contract yet.
December 2, 2023

Ohtani’s Future Deal Takes Center Stage As Winter Meetings Kick Off

The two-way phenom is expected to sign the largest-ever player contract in U.S. team sports.
December 4, 2023

Are Tiger Woods and Nike Splitting Up? The Move Would Change Golf

A new report suggests a move could be brewing.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Shaquille O'Neal
exclusive
December 1, 2023

A.I. Shaq? Authentic Files Trademarks Hinting at Virtual Shaquille O’Neal

Shaquille O’Neal and licensing group claim “ASK SHAQ” and “SHAQ A.I.”
November 30, 2023

Tracking Devices and Bags of Cash: A Soccer Scandal in Turkey

Former Atletico Madrid player Arda Turan is involved in the scandal.
November 30, 2023

Ronaldo Sued For $1B In Latest Fallout From Athlete Crypto Deals

Soccer superstar latest to be hit in legal fallout from crypto decline.
Red Bull Racing driver Max Verstappen of The Netherlands celebrates his victory of the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 30, 2023

The 10 Highest-Paid Formula 1 Drivers For 2023

Red Bull Racing’s Max Verstappen tops the list with $70 million.