• Loading stock data...
Saturday, August 2, 2025
    More
    Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot
    Quick Hits

    Kick Off The Reeboks

    By
    Oct 22, 2020 | 07:30 pm
    UPDATED Oct 22, 2020 | 07:44 pm
    Reebok Royal Glide shoe
    Petar Milošević via Wikimedia Commons

    Adidas is reportedly looking to shed Reebok 14 years after acquiring the brand for $3.8 billion. An internal review of Reebok is still in the “early stages,” but Adidas hasn’t achieved much success with the brand that was founded in 1958.

    Reebok sales dropped 42% in the second quarter of 2020, while accounting for 8% of Adidas’ total sales in the first half of the year. Adidas has focused Reebok on fitness in recent years, and it currently has official footwear and apparel sponsorship deals with UFC and Spartan Race. It also has a deal with CrossFit that is set to expire this year.

    Several companies could be interested in Reebok, including Timberland and North Face owner VF Corp and China’s Anta. Adidas could reportedly ask for less than $2.4 billion.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Inside Amazon Prime Video’s Plan to Own Black Friday—With Football
    Prime has ambitious production plans for the Raiders-Chiefs matchup.
    by

    Super Bowl Ads Sell Out Three Months Early, at Record Price
    Ad units are believed to be selling at more than $7 million per 30 seconds.
    by

    Kids Rarely Watch Sports. Execs Are Concerned
    The average age for broadcast prime-time NFL viewers is 62.5.
    exclusive
    by

    Seth Davis Launching Paywalled Hoops Site
    The veteran reporter is launching a start-up media company called “Hoops HQ.”

    Featured Today

    Coco Gauff at New York Liberty
    by

    How the New York Liberty Became the Hottest Ticket in Town
    Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
    Las Vegas sign
    July 29, 2025

    College Sports Embracing Vegas After Years of Cold Shoulder
    The Big Ten became the latest newcomer to Sin City.
    2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
    July 28, 2025

    Dead Sports Franchises Are Alive and Well on Twitter
    The Expos, Sonics, and Whalers have active social media accounts.
    Limited Hype
    July 27, 2025

    Sneaker Reselling Was Once Easy Money. Success Is Now Complicated
    Vendors need to evolve what they’re selling and how they do it.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.