• Loading stock data...
Wednesday, October 29, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

The Starting Line: The Kentucky Derby by the Numbers

kentucky-derby-data
Photo Credit: Brian Spurlock-USA TODAY Sports
kentucky-derby-data

Photo Credit: Brian Spurlock-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

This weekend, some of the world’s best thoroughbreds will take to the track for the 145th running of the Kentucky Derby.

With that in mind, here’s a look inside some of the relevant news, notes and numbers in less time than it will take the horses to make their way around the mile-and-a-quarter track.

Churchill Downs, let me upgrade you

The Kentucky Derby’s iconic track opened in 1875 and has undergone quite the transformation over the years. According to Churchill Downs, since 2005, the track has undergone more than $200 million in renovations. Here’s a look at where some of that money has gone.

– $5 million – Spent on the addition of a new rooftop garden offering exclusive sightlines for more than 500 racing fans.

– $16 million – Spent on upgrades to the second floor of the clubhouse. The enhanced amenities include upgraded food and beverage offerings with 25 new points of sale, more than 75 additional restroom facilities and added wagering windows and flat-screen televisions.

– $32 million – Spent on the addition of a larger bus depot, a pedestrian plaza and enlarged paddock entrance gate for guests to enter and exit the racetrack from the bus depot.

– $37 million – Spent on the addition of more than 1,800 new seats for last year’s Derby through the addition of new luxury suites, interior dining tables and third-floor grandstand seats.

Which brands will you see this year?

According to the track’s official sponsor and promotional guide, 53 brands are either official sponsors or promotional partners for this year’s Derby. Here’s a look at some you will likely see on Saturday.

1. Woodford Reserve – Presenting Sponsor of the Kentucky Derby
2. Longines – Official Watch of Churchill Downs
3. Chrysler/Ram Trucks – Official Truck of Churchill Downs
4. G.H. Mumm – Official Champagne and Sparkling Wine of the Kentucky Derby
5. vineyard vines – Official Style of the Kentucky Derby

What else should you know? 

In case you are having a Derby watch party or just want to have some fun tidbits for the office this week, here are five facts you should know heading into this weekend, according to Wallet Hub.

1.  $238 million: Amount of money expected to be wagered on the Kentucky Derby this year. 2018 set the record with $225.7 million wagered.
2.  120,000 – Number of Mint Juleps served over Kentucky Derby weekend, requiring 1,000 pounds of fresh mint and 60,000 pounds of ice.
3.  11.7 million minutes – The amount of streaming time for the 2018 Kentucky Derby, making it the most-streamed Derby ever.
4.  $1.86 million: What the winner will take home this year.
5.  $500 to $1,000 – Price of a high-end Kentucky Derby hat (90% of female spectators wear hats).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

Featured Today

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.