• Loading stock data...
Tuesday, February 11, 2025

The Starting Line: The Kentucky Derby by the Numbers

kentucky-derby-data
Photo Credit: Brian Spurlock-USA TODAY Sports
kentucky-derby-data

Photo Credit: Brian Spurlock-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

This weekend, some of the world’s best thoroughbreds will take to the track for the 145th running of the Kentucky Derby.

With that in mind, here’s a look inside some of the relevant news, notes and numbers in less time than it will take the horses to make their way around the mile-and-a-quarter track.

Churchill Downs, let me upgrade you

The Kentucky Derby’s iconic track opened in 1875 and has undergone quite the transformation over the years. According to Churchill Downs, since 2005, the track has undergone more than $200 million in renovations. Here’s a look at where some of that money has gone.

– $5 million – Spent on the addition of a new rooftop garden offering exclusive sightlines for more than 500 racing fans.

– $16 million – Spent on upgrades to the second floor of the clubhouse. The enhanced amenities include upgraded food and beverage offerings with 25 new points of sale, more than 75 additional restroom facilities and added wagering windows and flat-screen televisions.

– $32 million – Spent on the addition of a larger bus depot, a pedestrian plaza and enlarged paddock entrance gate for guests to enter and exit the racetrack from the bus depot.

– $37 million – Spent on the addition of more than 1,800 new seats for last year’s Derby through the addition of new luxury suites, interior dining tables and third-floor grandstand seats.

Which brands will you see this year?

According to the track’s official sponsor and promotional guide, 53 brands are either official sponsors or promotional partners for this year’s Derby. Here’s a look at some you will likely see on Saturday.

1. Woodford Reserve – Presenting Sponsor of the Kentucky Derby
2. Longines – Official Watch of Churchill Downs
3. Chrysler/Ram Trucks – Official Truck of Churchill Downs
4. G.H. Mumm – Official Champagne and Sparkling Wine of the Kentucky Derby
5. vineyard vines – Official Style of the Kentucky Derby

What else should you know? 

In case you are having a Derby watch party or just want to have some fun tidbits for the office this week, here are five facts you should know heading into this weekend, according to Wallet Hub.

1.  $238 million: Amount of money expected to be wagered on the Kentucky Derby this year. 2018 set the record with $225.7 million wagered.
2.  120,000 – Number of Mint Juleps served over Kentucky Derby weekend, requiring 1,000 pounds of fresh mint and 60,000 pounds of ice.
3.  11.7 million minutes – The amount of streaming time for the 2018 Kentucky Derby, making it the most-streamed Derby ever.
4.  $1.86 million: What the winner will take home this year.
5.  $500 to $1,000 – Price of a high-end Kentucky Derby hat (90% of female spectators wear hats).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”

How Much Have NFL Rookie Salaries Changed in the Last 20 Years?

The increasing NFL salary cap has translated to rising rookie salaries.
NFL referees have had a tough time this season and work cut out at Super Bowl.

How Much Do NFL Refs Make?

Here’s a breakdown of what NFL refs make at football’s highest level.
Mar 27, 2023; Mesa, Arizona, USA; MLB umpire Jose Navas points to the Chicago White Sox dugout in the first inning against the Chicago Cubs at Sloan Park.

How Much Do MLB Umpires Make?

MLB umpires are among the highest-compensated officials in major North American leagues. 

Featured Today

Brady and Mahomes

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 29, 2024; Bronx, New York, USA; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts after hitting a RBI single against the New York Yankees in the fifth inning during game four of the 2024 MLB World Series at Yankee Stadium.
October 31, 2024

Strauss Ads on MLB Helmets Annoyed Some Fans. CEO Says They Were a ‘Huge Success’

Strauss’s deal with MLB goes until 2027.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
August 22, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 19, 2024

Jake Paul Claims He’ll Make $40 Million Off Tyson Netflix Fight

Paul and Tyson are set to fight in Texas in November.