Monday, October 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Starting Line: The Kentucky Derby by the Numbers

kentucky-derby-data
Photo Credit: Brian Spurlock-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google
kentucky-derby-data

Photo Credit: Brian Spurlock-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

This weekend, some of the world’s best thoroughbreds will take to the track for the 145th running of the Kentucky Derby.

With that in mind, here’s a look inside some of the relevant news, notes and numbers in less time than it will take the horses to make their way around the mile-and-a-quarter track.

Churchill Downs, let me upgrade you

The Kentucky Derby’s iconic track opened in 1875 and has undergone quite the transformation over the years. According to Churchill Downs, since 2005, the track has undergone more than $200 million in renovations. Here’s a look at where some of that money has gone.

– $5 million – Spent on the addition of a new rooftop garden offering exclusive sightlines for more than 500 racing fans.

– $16 million – Spent on upgrades to the second floor of the clubhouse. The enhanced amenities include upgraded food and beverage offerings with 25 new points of sale, more than 75 additional restroom facilities and added wagering windows and flat-screen televisions.

– $32 million – Spent on the addition of a larger bus depot, a pedestrian plaza and enlarged paddock entrance gate for guests to enter and exit the racetrack from the bus depot.

– $37 million – Spent on the addition of more than 1,800 new seats for last year’s Derby through the addition of new luxury suites, interior dining tables and third-floor grandstand seats.

Which brands will you see this year?

According to the track’s official sponsor and promotional guide, 53 brands are either official sponsors or promotional partners for this year’s Derby. Here’s a look at some you will likely see on Saturday.

1. Woodford Reserve – Presenting Sponsor of the Kentucky Derby
2. Longines – Official Watch of Churchill Downs
3. Chrysler/Ram Trucks – Official Truck of Churchill Downs
4. G.H. Mumm – Official Champagne and Sparkling Wine of the Kentucky Derby
5. vineyard vines – Official Style of the Kentucky Derby

What else should you know? 

In case you are having a Derby watch party or just want to have some fun tidbits for the office this week, here are five facts you should know heading into this weekend, according to Wallet Hub.

1.  $238 million: Amount of money expected to be wagered on the Kentucky Derby this year. 2018 set the record with $225.7 million wagered.
2.  120,000 – Number of Mint Juleps served over Kentucky Derby weekend, requiring 1,000 pounds of fresh mint and 60,000 pounds of ice.
3.  11.7 million minutes – The amount of streaming time for the 2018 Kentucky Derby, making it the most-streamed Derby ever.
4.  $1.86 million: What the winner will take home this year.
5.  $500 to $1,000 – Price of a high-end Kentucky Derby hat (90% of female spectators wear hats).

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UFL co-owner Mike Repole speaks to the crowd as the UFL franchise Louisville Kings are introduced at Lynn Family Stadium. Wednesday, October 8, 2025

Mike Repole Invests in Kentucky Derby Owner Amid Push for Change

The billionaire has amassed a 1.5% stake in Churchill Downs.
Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.

Kirk Herbstreit’s Dog Gets His Own Line of Merchandise

Peter Fan Club says it has notched thousands of orders.
August 28, 2026

Why Is Nike Suddenly Part of Sorority Rush Season?

They’re “campus athletes.”
September 2, 2026

Good Good CEO Steps Down Amid Callaway Driver Ad Fallout

Matt Kendrick says he didn’t see the ad before it was published.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
August 27, 2026

Good Good Golf Founder Apologizes, Says He Hopes People ‘Move On’ 

Clark was shown shoving fellow Good Good creator Alexis Miestowski.
August 23, 2026

US Open ‘Almost Doubling’ Credentials for Content Creators

Nearly 100 creators will be credentialed at this year’s US Open.
August 23, 2026

Good Good Golf Pulls Ad, Apologizes Following Backlash

Callaway, Good Good’s equipment partner, said it was “disappointed by the content.”
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”