• Loading stock data...
Friday, February 20, 2026

The Starting Line: The Kentucky Derby by the Numbers

kentucky-derby-data
Photo Credit: Brian Spurlock-USA TODAY Sports
kentucky-derby-data

Photo Credit: Brian Spurlock-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

This weekend, some of the world’s best thoroughbreds will take to the track for the 145th running of the Kentucky Derby.

With that in mind, here’s a look inside some of the relevant news, notes and numbers in less time than it will take the horses to make their way around the mile-and-a-quarter track.

Churchill Downs, let me upgrade you

The Kentucky Derby’s iconic track opened in 1875 and has undergone quite the transformation over the years. According to Churchill Downs, since 2005, the track has undergone more than $200 million in renovations. Here’s a look at where some of that money has gone.

– $5 million – Spent on the addition of a new rooftop garden offering exclusive sightlines for more than 500 racing fans.

– $16 million – Spent on upgrades to the second floor of the clubhouse. The enhanced amenities include upgraded food and beverage offerings with 25 new points of sale, more than 75 additional restroom facilities and added wagering windows and flat-screen televisions.

– $32 million – Spent on the addition of a larger bus depot, a pedestrian plaza and enlarged paddock entrance gate for guests to enter and exit the racetrack from the bus depot.

– $37 million – Spent on the addition of more than 1,800 new seats for last year’s Derby through the addition of new luxury suites, interior dining tables and third-floor grandstand seats.

Which brands will you see this year?

According to the track’s official sponsor and promotional guide, 53 brands are either official sponsors or promotional partners for this year’s Derby. Here’s a look at some you will likely see on Saturday.

1. Woodford Reserve – Presenting Sponsor of the Kentucky Derby
2. Longines – Official Watch of Churchill Downs
3. Chrysler/Ram Trucks – Official Truck of Churchill Downs
4. G.H. Mumm – Official Champagne and Sparkling Wine of the Kentucky Derby
5. vineyard vines – Official Style of the Kentucky Derby

What else should you know? 

In case you are having a Derby watch party or just want to have some fun tidbits for the office this week, here are five facts you should know heading into this weekend, according to Wallet Hub.

1.  $238 million: Amount of money expected to be wagered on the Kentucky Derby this year. 2018 set the record with $225.7 million wagered.
2.  120,000 – Number of Mint Juleps served over Kentucky Derby weekend, requiring 1,000 pounds of fresh mint and 60,000 pounds of ice.
3.  11.7 million minutes – The amount of streaming time for the 2018 Kentucky Derby, making it the most-streamed Derby ever.
4.  $1.86 million: What the winner will take home this year.
5.  $500 to $1,000 – Price of a high-end Kentucky Derby hat (90% of female spectators wear hats).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.