Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Juventus Trying To Combat Losses With $200M Raise

  • Juventus has posted major financial losses in consecutive years.
  • Now, the Italian club is looking to raise more than $200 million from shareholders.
Kirby Lee-USA TODAY Sports

Juventus has won 36 Serie A championships and was most recently valued at more than $2 billion — but the Italian soccer giant is far from financially healthy. 

In fact, the club recently reported a $130 million loss from the 2022-23 season — better than the $267 million loss from the prior year, but still alarming enough to spur action from the team’s owners.

Juve is seeking a capital raise of more than $200 million. This comes after the storied club previously brought in more than $700 million during two separate raises over the past four years. Juventus’ owners will commit about $135 million as part of the capital raise.

The club’s stock took an initial dip after the earnings report and is down nearly 30% on the year overall. Juventus is currently third in Serie A through eight matches but is banned from European competition this season for breaching Financial Fair Play rules. 

Follow The Cash

Capital raises are a growing trend among international soccer clubs.

Recently, Chelsea raised $500 million from investment firm Ares Management, Liverpool sold a $200 million stake to New York-based private equity firm Dynasty Equity, and Everton was sold to Florida-based 777 Partners for nearly $700 million after initially seeking nearly $200 million in capital funds. 

Additionally, Eagle Football Holdings — which has a stake in Premier League club Crystal Palace and owns Ligue 1 side Lyon — is looking to raise $200 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.
Exclusive

U.S. Investors Target Wrexham-Style Turnaround With Italian Club

The deal is expected to close this month.
Exclusive

Polymarket’s Soccer Spree Continues With Serie A Deal

It’s the third big soccer deal Polymarket has reached this year.

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Shohei Ohtani’s Health Has Become Dodgers’ Biggest Question

The two-way phenom is not pitching and slumping offensively.
July 26, 2026

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.
July 26, 2026

49ers’ Strange Offseason Takes Another Turn With Shanahan Crash

Shanahan will be limited for the start of training camp.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
April 17, 2026, Boston, MA: Sponsor Signage is displayed during the game between the Detroit Tigers and the Boston Red Sox at Fenway Park in Boston, Massachusetts. Friday, April 17, 2026.
July 24, 2026

Red Sox 15-Game Win Streak Cost Boston Restaurant Thousands

A Red Sox promotion became unexpectedly expensive.
July 17, 2026

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
Mar 8, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Gary Trent Jr. (5) drives for the basket against Orlando Magic guard Jevon Carter (2) in the first quarter at Fiserv Forum.
July 16, 2026

NBA Investigating Gary Trent Jr.’s New Bucks Contract

Trent agreed to a four-year, $64 million deal on July 11.
July 16, 2026

Mark Cuban Gearing Up for Lawsuit Over New Mavs Arena

Cuban seeks to prove Patrick Dumont unlawfully cut him out of opportunities.