• Loading stock data...
Sunday, December 15, 2024

Getting Outdoorsy

cycling
Frank San Nicolas/PDN via Imagn
The coronavirus kept millions of Americans indoors this spring, but they flocked outdoors come summer. June is normally a big sales month for the outdoor industry, and the top five activities all saw major upticks in 2020 compared to 2019, according to NPD Retail Tracking Service.

With gyms closed and few sports to watch on TV, consumers looked toward outdoor activities to fill their time.

Cycling: $697 million in June sales (63% year-over-year increase)

Golf: $661 million (51% increase)

Camping: $605 million (31% increase)

Paddle sports (like canoeing and kayaking): $172 million ($56% increase)

Bird-watching and nature sightings: $16 million in binocular sales (22% increase)

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.
Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.

The Meteoric Rise of Women’s Basketball in 2024

The business of women’s basketball exploded this year.
Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.

Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google

The Yankees and Dodgers were among the top trending sports team searches in 2024.
Oct 22, 2024; Kansas City, MO, USA; TCU Horned Frogs center Sedona Prince (13) talks to media during Big 12 Women’s Basketball Media Day at T-Mobile Center.

Athletes in Landmark House Case Ask for College Players’ Association

Plaintiffs in the House v. NCAA case want more than just revenue-sharing.

Featured Today

Michigan signee Bryce Underwood smiles during national signing day at Belleville High School in Belleville on Wednesday, Dec. 4, 2024.

Reader Mailbag: Is the NIL Era Out of Control?

Readers had a lot to say about Ellison and the NIL era.
Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
December 9, 2024

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
Linda McMahon salutes Trump at the RNC
November 19, 2024

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 
Sponsored

Star Power Sells: Mahomes-Allen Showdown, NBA Cup

NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.