• Peloton CEO said the new Apple entry “legitimizes” the fitness content industry.
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Apple Fitness+ will be out later this year, as Apple officially announced the personalized workout app yesterday. The app will be connected to Apple Watch and offer workouts through its other products like iPhone, iPad and Apple TV, with metrics from the watch displayed on screen.

The news came with the official announcement of Apple One subscription bundles. Fitness+ is launching into a world where gym goers are shifting to at-home workouts. Apple’s stock rose only 0.16% today, whereas Peloton was up 4.19%.

Peloton CEO John Foley — whose company saw fourth-quarter sales jump 172% year-over-year — welcomed Apple into the fitness streaming space. “The biggest thing I will say is it’s quite a legitimization of fitness content, to the extent the biggest company in the world, a $2 trillion company, is coming in and saying fitness content matters,” Foley said

Apple Fitness — which will cost $9.99 a month or $79.99 a year — will include classes for: 

  • Cycling
  • Treadmill
  • Rowing
  • HIIT
  • Strength
  • Yoga
  • Dance 
  • Mindful cool down