• Loading stock data...
Thursday, December 12, 2024
The 2024 Best Employers in Sports Award winners have been announced! See the full list of winners

Apple Gets Into Streaming Workout Game With Apple Fitness Plus

  • The service requires an Apple Watch Series 3 or later. It will launch later this year, although no exact date was given.
  • Apple Fitness Plus will cost $9.99 per month — $3 less than Peloton’s digital membership.
Apple Fitness+
Apple

Apple is getting into the crowded streaming fitness space with Apple Fitness Plus, the company announced as part of a presentation on Sept. 15. 

Apple Fitness Plus will cost $9.99 per month — $3 less than Peloton’s digital membership — or $79.99 per year. The initial offerings include cycling, rowing, high-intensity interval training, strength training and yoga workouts. 

The service requires an Apple Watch Series 3 or later. It will launch later this year, although no exact date was given. 

Jay Blahnik, Apple’s senior director of fitness for health technologies, touted integration with the Apple Watch. Apple also announced a Series 6 Apple Watch and a lower-cost Apple Watch SE at the event. 

“With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone,” Blahnik said in a statement.

Peloton reported in early September that it had more than 316,800 paid digital subscribers. CEO John Foley called digital subscriptions “a nascent business” that operates on a “break-even” basis, but touted the conversation rate of that customer base into much more lucrative connected bike and treadmill subscribers.

Apple Plus will have a recommendation engine that Apple said in a news release will “intelligently” suggest new workouts to users. 

The workouts can be viewed on the iPhone, iPad and Apple TV. The workout app on the iPhone will house Apple Fitness Plus with new apps planned for iPad and Apple TV. The service can be shared with up to five family members. 

Apple Fitness Plus will also be bundled as part of the Apple One Premier plan, priced at $29.95 per month and also includes Apple TV Plus, Apple Music, Apple Arcade, Apple News Plus and 2TB of cloud storage.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.

Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google

The Yankees and Dodgers were among the top trending sports team searches in 2024.
Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

The most exciting racing on water is making waves by rewriting the narrative of what’s possible for women in high-performance sports.
Oct 19, 2024; Fort Lauderdale, Florida, USA; Fifa president Gianni Infantino (left) and Inter Miami CF co-owner Jose Mas (right) celebrate Inter Miami CF post match against the New England Revolution at Chase Stadium.

Club World Cup Ends Up on DAZN After Apple Deal Falls Through

DAZN will stream all 63 tournament matches for free starting next June.

ESPN Gets Prime Real Estate on Disney+. What’s Included?

Sports content will reach tens of millions of additional streaming subscribers.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Peloton Bike

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

Earnings weren’t all positive for On, causing a dip in its premarket stock price.
Peloton
May 2, 2024

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities.