• Loading stock data...
Tuesday, September 16, 2025

Indianapolis 500 Brings in 325,000 Fans, Record Purse

  • The Indianapolis 500 had its second-best attendance in 20 years.
  • It was the first time since 2019 that the event was fully open to fans.
Indianapolis-500
Mark J. Rebilas-USA TODAY Sports

The Indianapolis 500 came roaring back on Sunday, welcoming 325,000 fans.

The race was the first since the start of the pandemic in which the Indianapolis Motor Speedway was open to fans without any restrictions.

While it remains uncertain whether the rising popularity of Formula 1 in the U.S. will hurt or lift U.S.-based racing series such as IndyCar, the showing demonstrated resilience for the flagship event.

  • The crowd was the second-largest in 20 years, behind only the 100th running of the race in 2016.
  • The venue has 250,000 permanent seats and can accommodate around 350,000.
  • The Indy 500 allowed 135,000 fans last year, and none in 2020.

The event was blacked out on local television broadcasts in an effort to boost ticket sales, but all fans were able to watch on NBC’s streaming service, Peacock. NBC attempted to comply with the blackout but was unable to devise a technological solution to exclude a geographical area that small.

Record Prize

Indy 500 winner Marcus Ericsson, who came to Indy from F1, took home $3.1 million, a record top prize for the event. Second place Pato O’Ward earned $1 million, which was among the highest totals for a runner-up.

Average driver winnings reached $485,000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

Featured Today

opinion

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.