Friday, October 9, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Hornets Owner Rick Schnall Makes $15M Bet on Padel League

After playing padel and getting enthused about the sport, the Hornets co-chair and governor is investing in it. 

The Courier-Journal-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Hornets co-chair and governor Rick Schnall is leading a $15 million Series A funding round for the Pro Padel League, with the investment aimed at boosting the upstart racket sport. 

The latest funding follows a $10 million seed round for PPL, which was completed a year ago. Venture capital and growth equity firm Left Lane Capital, an original seed investor, joined Schnall in the Series A. 

“Padel is becoming something of a new type of golf in terms of its networking and business value,” PPL CEO Mike Dorfman told Front Office Sports. 

The PPL has 10 teams across North America and is aiming to popularize a sport that is something of a mix of tennis and squash, and is popular in several other parts of the world, including South America and Europe. The league’s media deals around the world involve a mix of rights fee agreements and revenue-sharing-based pacts. 

Among the key initiatives targeted within the Series A funding is the further development of PPL II, its development entity. PPL staged a series of exhibition matches this past weekend at the Miami Open in tennis. 

Brokered on the Court

The funding round came together after Dorfman became acquainted with Schnall by playing padel with him at various courts around the country. 

“After enough conversations and playing together enough times, we decided to make something happen,” Dorfman said. “Tennis is really tough on your body. Pickleball is relatively easy on your body. Padel is somewhere in the middle. It’s sort of the Goldilocks racket sport.”

The PPL is looking to take what primarily has been a participatory sport in the U.S. and make it a spectator entity, similar to what’s happening in pickleball. Padel, however, has some fundamental differences from pickleball, and in particular, it uses walled courts and often features long rallies.

“Padel is one of the fastest-growing sports in the world, and the Pro Padel League is uniquely positioned to lead that continued expansion in the U.S.,” Schnall said in a statement. “The PPL’s momentum, world-class talent, and innovative team model create a powerful, scalable platform.”

Along with Gabe Plotkin, Schnall acquired the Hornets from Michael Jordan in 2023. That deal did not result in an immediate change of fortunes for the franchise, with non-playoff seasons in 2024 and 2025. The Hornets, however, currently have a 7.5-game lead for the final play-in spot in the NBA’s Eastern Conference.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB’s Next 5 Years: Realignment, Expansion, and 154 Games?

The latest schedule proposal adds to major changes on the way.
Mar 29, 2026; New Orleans, Louisiana, USA; LSU Tigers mens basketball head coach Will Wade looks on against the Houston Rockets during the first half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images

LSU Finally Reveals 10-Player Roster in Will Wade’s Exhibition Return

The game offered a glimpse into which LSU players are eligible.
Oregon head coach Dan Lanning talks to Oregon quarterback Dylan Raiola on the sideline as the Oregon Ducks face the Oklahoma State Cowboys on Sept. 12, 2026, at Boone Pickens Stadium in Stillwater, Oklahoma.

How Oregon Beat College Football’s ‘Impossible’ Backup QB Market

Dylan Raiola will get the first start of his Oregon career on Saturday.

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Soccer Football - Premier League - Everton v Manchester United - Hill Dickinson Stadium, Liverpool, Britain - September 6, 2026 Everton's Ainsley Maitland-Niles celebrates scoring their second goal with Jack Grealish Action Images via Reuters/Jason Cairnduff EDITORIAL USE ONLY. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR 'LIVE' SERVICES. ONLINE IN-MATCH USE LIMITED TO 120 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. PLEASE CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FURTHER DETAILS..

Everton Weighs Sale Less Than Two Years After Friedkin Group Takeover

Everton is currently seventh in the Premier League.
Sep 27, 2026; Rio De Janeiro, BRA; (Editors Notes: Caption Correction) A view of the NFL logo and the Baltimore Ravens and Dallas Cowboys during the game at Maracana Stadium.
October 8, 2026

NFL Urges Supreme Court to Hear Prediction-Markets Case

“It is critical for the Court to act as soon as possible,” a league source says.
Jul 24, 2026; Boston, Massachusetts, USA; An official MLB baseball with a Toronto Blue Jays logo sits on the grass before a game against the Boston Red Sox at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images
October 8, 2026

MLB Owners Propose 154-Game Season, Expanded Playoffs

The proposal also includes a weekly off day.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 25, 2026; Bronx, New York, USA; New York Yankees manager Aaron Boone (17) walks back to the dugout after making a pitching change during the third inning against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images
October 8, 2026

Yankees Exit Leaves Questions Heading Into Likely Lockout

Aaron Judge calls for the club to be “all in” for 2027.
October 7, 2026

Why Are NFL Penalty Flags Flying? It’s Complicated

Dead-ball penalties are a major factor.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 7, 2026

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
October 7, 2026

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.