Honda will reveal its next Civic model on Twitch’s “Honda Head2Head” channel, which the Japanese carmaker has sponsored for three years. A Fortnite battle and performance from rapper Cordae will also be part of the show.
Cars are traditionally unveiled at auto shows across the globe, but automakers have recently sought to reach new demographics — especially as the pandemic hindered live events. The current Civic is the No. 7 best-selling car of 2020.
This is far from the automotive company’s first foray into esports: Honda sponsors Team Liquid and the League of Legends Championship Series.