Wednesday, July 22, 2026

Historic Kentucky Derby Sets Record Betting Handle

  • Saturday’s 148th edition saw a record betting handle of $179 million in the parimutuel pool.
  • The historic race was won in dramatic fashion by 3-year-old colt Rich Strike at 80-to-1 odds.
Peter Casey-USA TODAY Sports

The second-largest upset in Kentucky Derby history saw a record number of wagers placed on the “greatest two minutes in sports,” according to ESPN. 

Saturday’s 148th edition saw a record betting handle of $179 million in the parimutuel pool, a 17% increase compared to 2021. The historic race, won in dramatic fashion by 3-year-old colt Rich Strike at 80-to-1 odds, also represented an 8% uptick compared to the previous record set in 2019, per Churchill Downs. 

Rich Strike — the biggest underdog to win since Donerail’s 91-to-1 odds back in 1913 — took home $1.8 million for his owners, while second-place Epicenter pocketed $660,000 and third-place Zandon earned $300,000. 

  • Only $501,135 of the pool was wagered on Rich Strike — lowest of any horse in the field. 
  • A record $273.8 million was bet on the Derby’s full 14-race card, up 9% from 2019.
  • Derby Week reported a total handle of $391.8 million, up 14% from the previous record. 

The Derby wasn’t the only race this weekend that generated record results for Churchill Downs. Friday’s Kentucky Oaks full race card reported a record handle of $74.6 million, a 37% increase year-over-year and up 24% compared to the previous record in 2019.

Lots of Eyes Watching 

One of the best races in Derby history also saw an impressive number of viewers tune in for the action. According to preliminary figures, the “Run for the Roses” averaged a total audience delivery of 16 million viewers across NBC and its streaming platform Peacock — the most-watched Derby since 2019.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.

Kentucky Derby Breaks Viewership Record with 19.6M

The Kentucky Derby is one of the most-watched U.S. sports events.

Panthers Owner Viola Wins Second Kentucky Derby

Golden Tempo’s rally to victory marks the second Derby win for Viola.
John Fanta

NBC Bets on a Bigger Kentucky Derby Weekend

The Oaks moved to primetime, and Fanta will report from the infield.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Premier Lacrosse Leauge

PLL Quietly Struck Exclusive Deal With Polymarket

The deal with the Premier Lacrosse League was signed earlier this year.
July 14, 2026; Arlington, Texas, U.S.; France's Kylian Mbappe looks dejected after the match as France are eliminated from the World Cup. Mandatory Credit: Jerome Miron-Imagn Images
July 15, 2026

France’s World Cup Loss a Big Win for Sportsbooks

France was the biggest World Cup liability for several sportsbooks.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Philadelphia Phillies first baseman Bryce Harper (3) bats against Detroit Tigers during the first inning at Comerica Park in Detroit on Sunday, July 12, 2026.
July 13, 2026

Bryce Harper Says FanDuel Used His Video Without Consent

“What happened here went beyond anything I knew about or approved.”
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Jun 29, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first baseman Bryce Harper (3) watches his home run against the Pittsburgh Pirates during the third inning at Citizens Bank Park.
July 10, 2026

How Bryce Harper Ended Up Making Video for FanDuel Whale

Harper didn’t know how the video would be used, sources tell FOS.
FILE PHOTO: Signage is seen outside of the US Commodity Futures Trading Commission (CFTC) in Washington, D.C., U.S., August 30, 2020.
July 1, 2026

Novig Founder Isn’t Worried About Kalshi, Polymarket’s Head Start

The Novig CEO says prediction markets are a better product than traditional sportsbooks.