Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Golf’s ‘Silly Season’ Shows Growing Appetite for Made-for-TV Events

The inaugural Golf Channel Games drew a crowd of roughly 2,000 fans at Trump National Golf Club Jupiter as Rory McIlroy’s team battled Scottie Scheffler’s.

Palm Beach Post

Professional golf’s “silly season” is drawing to a close after the inaugural edition of the Golf Channel Games drew a lively crowd Wednesday night in South Florida as fans watched Rory McIlroy and Scottie Scheffler lead teams in an outside-the-box competition.

Roughly 2,000 fans were on-site at Trump National Golf Club Jupiter for the new event that aired in prime time on Golf Channel and USA Network. While there was no prize money on the line, both teams of four stayed engaged all night as Scheffler defeated McIlroy in a playoff, winning a closest-to-the-pin competition by one inch. 

There were five different skills competitions that the players participated in throughout the night: long-driving, short-game, team relay, 14-club challenge, and a captain’s challenge. Scheffler’s team included U.S. Ryder Cup captain Keegan Bradley, Sam Burns, and Luke Clanton. McIlroy’s team included European Ryder Cup captain Luke Donald, Shane Lowry, and Haotong Li.

It was the latest nontraditional golf event McIlroy and Scheffler headed up, after teaming together last December to face off against LIV Golf stars Bryson DeChambeau and Brooks Koepka in Las Vegas in a made-for-TV special that paid out a $10 million purse in cryptocurrency. TNT Sports drew 625,000 viewers for that primetime broadcast.

Outside the Box

The debut Golf Channel Games came three weeks after the revival of The Skins Game, which was part of Amazon Prime Video’s nearly 17-hour live sports marathon on Black Friday.

Bradley, who competed in both events, won the four-man skins competition, taking home $2.1 million of the $4 million that was up for grabs. Tommy Fleetwood was second with $1.7 million, Lowry third with $200,000, and Xander Schauffele last with no prize money. 

Amazon did not release viewership numbers for The Skins Game, but it did draw 16.33 million viewers for its NFL game that afternoon, as the Bears beat the Eagles 24–15.

Fairways and Greens

November and December annually feature several golf events that venture away from standard 72-hole stroke-play tournaments.

This past weekend, the PGA Tour’s Andrew Novak and the LPGA’s Lauren Coughlin won the Grant Thornton Invitational, splitting a $1 million first-place prize at the team event that pairs men’s and women’s golfers together.

This coming weekend, John Daly and his son, John Daly II, will headline the field at the PNC Championship, a parent-child tournament that has gained notable exposure in recent years from Tiger Woods playing alongside his son, Charlie. However, they are not playing this year as the elder Woods recovers from back surgery.

Season 2 of TGL begins Dec. 28, as the technology-focused indoor golf league cofounded by Woods and McIlroy looks to build on its successful debut campaign this past winter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
Golf - LIV Golf - Korea - Asiad Country Club, Busan, South Korea - May 31, 2026 Ripper GC's Cameron Smith in action during the fourth round

Australian LIV Players Lament Possibility of League Folding

LIV New York is being played this week at Trump Bedminster.

LIV’s $30M New York, Indy Events Move Ahead Despite Questions

LIV Golf New York begins at Trump Bedminster on Thursday.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.
August 4, 2026

Paramount Antitrust Trial Delayed As Ellison Makes Case for Merger

Company CEO David Ellison is much more outspoken about the transaction.
May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive
August 4, 2026

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Former Pittsburgh Panther and retired NFL defensive tackle Aaron Donald speaks live as a special guest during the ESPN GameDay broadcast on the sidelines at Acrisure Stadium in Pittsburgh, PA prior to the start of the Pittsburgh Panthers vs Notre Dame Fighting Irish game on November 15, 2025.
Exclusive
August 4, 2026

Aaron Donald Exploring Media Future Amid Potential Rams Return

Donald retired following the 2023 season.
Dec 28, 2025; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) looks on after the game against the Cleveland Browns at Huntington Bank Field. Mandatory Credit: Scott Galvin-Imagn Images
August 4, 2026

Aaron Rodgers Torches ESPN, Fauci, Others on ‘McAfee’

Rodgers didn’t hold back during his half-hour interview.
Jan 21, 2023; Kansas City, Missouri, USA; CBS Sports sideline announcer Mike Florio on field prior to an AFC divisional round game between the Kansas City Chiefs and Jacksonville Jaguars at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
August 4, 2026

Mike Florio Talks NBC, ‘PFT Live’ Shifts, 49ers Criticism

The “ProFootballTalk” founder returns as a “Football Night in America” analyst.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
August 3, 2026

Is This the Beginning of the End for Tony Romo at CBS?

Romo’s leave has elevated J.J. Watt to CBS’s No. 1 team.