Tuesday, September 15, 2026

Golf’s ‘Silly Season’ Shows Growing Appetite for Made-for-TV Events

The inaugural Golf Channel Games drew a crowd of roughly 2,000 fans at Trump National Golf Club Jupiter as Rory McIlroy’s team battled Scottie Scheffler’s.

Palm Beach Post

Professional golf’s “silly season” is drawing to a close after the inaugural edition of the Golf Channel Games drew a lively crowd Wednesday night in South Florida as fans watched Rory McIlroy and Scottie Scheffler lead teams in an outside-the-box competition.

Roughly 2,000 fans were on-site at Trump National Golf Club Jupiter for the new event that aired in prime time on Golf Channel and USA Network. While there was no prize money on the line, both teams of four stayed engaged all night as Scheffler defeated McIlroy in a playoff, winning a closest-to-the-pin competition by one inch. 

There were five different skills competitions that the players participated in throughout the night: long-driving, short-game, team relay, 14-club challenge, and a captain’s challenge. Scheffler’s team included U.S. Ryder Cup captain Keegan Bradley, Sam Burns, and Luke Clanton. McIlroy’s team included European Ryder Cup captain Luke Donald, Shane Lowry, and Haotong Li.

It was the latest nontraditional golf event McIlroy and Scheffler headed up, after teaming together last December to face off against LIV Golf stars Bryson DeChambeau and Brooks Koepka in Las Vegas in a made-for-TV special that paid out a $10 million purse in cryptocurrency. TNT Sports drew 625,000 viewers for that primetime broadcast.

Outside the Box

The debut Golf Channel Games came three weeks after the revival of The Skins Game, which was part of Amazon Prime Video’s nearly 17-hour live sports marathon on Black Friday.

Bradley, who competed in both events, won the four-man skins competition, taking home $2.1 million of the $4 million that was up for grabs. Tommy Fleetwood was second with $1.7 million, Lowry third with $200,000, and Xander Schauffele last with no prize money. 

Amazon did not release viewership numbers for The Skins Game, but it did draw 16.33 million viewers for its NFL game that afternoon, as the Bears beat the Eagles 24–15.

Fairways and Greens

November and December annually feature several golf events that venture away from standard 72-hole stroke-play tournaments.

This past weekend, the PGA Tour’s Andrew Novak and the LPGA’s Lauren Coughlin won the Grant Thornton Invitational, splitting a $1 million first-place prize at the team event that pairs men’s and women’s golfers together.

This coming weekend, John Daly and his son, John Daly II, will headline the field at the PNC Championship, a parent-child tournament that has gained notable exposure in recent years from Tiger Woods playing alongside his son, Charlie. However, they are not playing this year as the elder Woods recovers from back surgery.

Season 2 of TGL begins Dec. 28, as the technology-focused indoor golf league cofounded by Woods and McIlroy looks to build on its successful debut campaign this past winter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 20, 2026; Westfield, Indiana, USA; Carlos Ortiz tees off on hole 14 during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.

LIV Bankruptcy Reveals PIF’s $495M Exit, Player Contract Details

The bankruptcy process is peeling back the curtain on LIV.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm puts the ball on hole 12 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills. Mandatory Credit: Jerod Ringwald-Imagn Images

LIV Golf’s Bankruptcy Road Is Unlike Its Predecessors

The troubled golf entity is looking elsewhere across sports for inspiration.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 14, 2026

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 8, 2026; Canton, OH, USA; Chris Berman moderates the Pro Football Hall of Fame enshrinement at Tom Benson Hall of Fame Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 14, 2026

How ESPN Will Use Chris Berman in Its Super Bowl Coverage

Berman has covered 44 straight Super Bowls and watched all 60.
Chairman of the Senate Commerce, Science, and Transportation Committee Senator Ted Cruz (R-TX) speaks during a committee event with the Artemis II crew members on Capitol Hill in Washington, D.C., U.S., May 12, 2026. REUTERS/Kylie Cooper
September 12, 2026

ESPN Faces Criticism for Giving Ted Cruz ‘GameDay’ Air Time

No opponents of the Protect College Sports Act have been interviewed on “GameDay.”
September 12, 2026

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.