Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL, NBA

Amazon has acquired the broadcast rights to a revived made-for-TV golf classic that will give Prime Video wall-to-wall live sports on Black Friday, alongside NFL and NBA coverage.

On Nov. 28, The Skins Game will return for the first time since 2008, as the PGA Tour brings back the unofficial money event that was a hit for nearly three decades, featuring stars like Tiger Woods, Phil Mickelson, Jack Nicklaus, Arnold Palmer, and Gary Player, among others.

This year, Tommy Fleetwood, Justin Thomas, Xander Schauffele, and Keegan Bradley will face off in a $4 million showdown at Panther National in South Florida. In a traditional skins game format, each hole carries a dollar value, and tied holes roll over to raise the stakes. However, the event will feature a “reverse purse,” in which all players will begin the competition with $1 million on the scoreboard, with each player’s total rising or falling based on winning or losing each hole.

Coverage of the 18-hole golf event will begin in the morning, creating a jam-packed all-day sports lineup for Amazon (all times Eastern):

• 9 a.m.: The Skins Game (PGA Tour)
• 3 p.m.: Bears at Eagles (NFL)
• 7:30 p.m.: Bucks at Knicks (NBA)
• 10 p.m.: Mavericks at Lakers (NBA)

This will be Prime Video’s third NFL Black Friday game, but its first NBA doubleheader, as part of the league’s new $77 billion media-rights deals that begin this season. 

Golf Gets Bigger

The Skins Game marks the second major golf rights acquisition for Amazon in as many months, following news in September that Prime Video will stream a new broadcast window for The Masters, from 1–3 p.m. ET during the first two rounds.

Meanwhile, it also adds to the growing made-for-TV golf event space. In December, Rory McIlroy and Scottie Scheffler will lead two four-man teams in The Golf Channel Games at Trump National Golf Club Jupiter. 

The on-air talent lineup for The Skins Game will be released at a later date.