• Loading stock data...
Sunday, December 21, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

Get Comfortable Being Uncomfortable

By: Sam Shields, @samshieldss


The sport industry is comprised of those with years of experience, all of which have their own unique story to tell. The journey to success within any given profession is often a long and curvy one, and without guidance from those who have done it before you, especially in an industry everybody wants to work in, it may seem impossible. There are so many of those that I have looked up to and aspired to be one day. It comes with the territory. While much of the work a young professional looking to break into the sport industry does consists of grunt work, it is worth stopping and taking a look at those around you, seeking their advice, and appreciating their journey, as they are your most valuable resource. While many (if not all) of the pointers that I have been given thus far have been incorporated into my mindset, here is one of the best pieces of advice that I have received in my young career:

Get comfortable being uncomfortable.

This was said to myself and my fellow Cohort 16S Sport Management Masters classmates at the University of San Francisco by Professor Cellini back in 2014 and the words have resonated with me ever since. In my experience, I have forced myself to be in uncomfortable situations that allow for experiences and learning opportunities that may not have been possible had I stayed within my comfort zone. Whether it’s cold-calling someone who holds a position I aspire to be in someday for an informational interview, moving to new parts of the country to follow a job or even taking on additional responsibilities that may be outside of my expertise, I have found that the more I am uncomfortable, the bigger advantage I have moving forward in my career.

We all have opportunities that present themselves in our lives that would “make sense” or “keep us comfortable”, whether that’s financially, personally or professionally. Though tempting at times, I have done my best so far to resist the temptation of “comfort” and continue to keep my eyes on the prize, and I would strongly urge a young professional breaking into the sport industry to do the same. In addition to making for some great stories down the line, being consistently uncomfortable is beneficial in all aspects in that it provides an opportunity to learn, and as long as you continue to learn, you continue to grow.

What is your most useful piece of advice you have incorporated into your life?

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chiefs Leaving KC? Kansas Governor Teases ‘Special Announcement’

Kansas Gov. Laura Kelly schedules a “special announcement” for Monday.

Steelers Receiver DK Metcalf Swings at Lions Fan During Game

Metcalf was not immediately ejected from the game.

LSU Coach Lane Kiffin Earns $250K Bonus After Ole Miss’s CFP Win

LSU has agreed to pay Kiffin’s performance bonus terms at Ole Miss. He can make up to $1 million if the Rebels win the national championship.

CFP First-Round Results Vindicate Committee, Expose Group of 6

The early results raise questions about the selection process and future formats.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.