Tuesday, April 14, 2026

Get Comfortable Being Uncomfortable

By: Sam Shields, @samshieldss


The sport industry is comprised of those with years of experience, all of which have their own unique story to tell. The journey to success within any given profession is often a long and curvy one, and without guidance from those who have done it before you, especially in an industry everybody wants to work in, it may seem impossible. There are so many of those that I have looked up to and aspired to be one day. It comes with the territory. While much of the work a young professional looking to break into the sport industry does consists of grunt work, it is worth stopping and taking a look at those around you, seeking their advice, and appreciating their journey, as they are your most valuable resource. While many (if not all) of the pointers that I have been given thus far have been incorporated into my mindset, here is one of the best pieces of advice that I have received in my young career:

Get comfortable being uncomfortable.

This was said to myself and my fellow Cohort 16S Sport Management Masters classmates at the University of San Francisco by Professor Cellini back in 2014 and the words have resonated with me ever since. In my experience, I have forced myself to be in uncomfortable situations that allow for experiences and learning opportunities that may not have been possible had I stayed within my comfort zone. Whether it’s cold-calling someone who holds a position I aspire to be in someday for an informational interview, moving to new parts of the country to follow a job or even taking on additional responsibilities that may be outside of my expertise, I have found that the more I am uncomfortable, the bigger advantage I have moving forward in my career.

We all have opportunities that present themselves in our lives that would “make sense” or “keep us comfortable”, whether that’s financially, personally or professionally. Though tempting at times, I have done my best so far to resist the temptation of “comfort” and continue to keep my eyes on the prize, and I would strongly urge a young professional breaking into the sport industry to do the same. In addition to making for some great stories down the line, being consistently uncomfortable is beneficial in all aspects in that it provides an opportunity to learn, and as long as you continue to learn, you continue to grow.

What is your most useful piece of advice you have incorporated into your life?

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon Prime Crashes in Final Minute of Its Biggest NBA Game Yet

Viewers missed 22 critical seconds of the Hornets–Heat game.
Apr 11, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies infielder Alec Bohm (28) throws to first against the Arizona Diamondbacks in the second inning at Citizens Bank Park.

Alec Bohm’s Family Feud Heats Up As Parents Push Back

The third baseman claims his parents took advantage of him.

Rory Triumph Delivers 14M Masters Viewers for CBS, Most Since 2015

CBS peaked with more than 20 million viewers Sunday.
Apr 10, 2026; Kansas City, Missouri, USA; Kansas City Royals shortstop Bobby Witt Jr. (7) throws to first base during the seventh inning against the Chicago White Sox at Kauffman Stadium.

Royals One Step Closer to New Kansas City Stadium

The MLB club receives support from two key votes.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.