Thursday, May 14, 2026

Georgia Football Players Use NIL Money for Good

  • Several UGA players took deserving families on holiday shopping sprees.
  • OL Micah Morris, QB Stetson Bennett, TE Brock Bowers, and DB Malaki Starks participated.
Georgia players Stetson Bennett and Brock Bowers celebrate during game
Jordan Prather-USA TODAY Sports

Ahead of their College Football Playoff semifinal game at the Peach Bowl against Ohio State, several Georgia football players used NIL deals to make the holiday season a little brighter for deserving children.

Offensive lineman Micah Morris began the trend when he used his NIL money to take families from the Boys and Girls Club of Athens on a shopping spree to purchase over 100 Christmas presents for those in need.

Quarterback Stetson Bennett gave ten kids $200 each to buy presents, while tight end Brock Bowers and defensive back Malaki Starks took 16 kids to Dick’s Sporting Goods to pick out sports equipment on a budget of $300 each.

UCLA athletic director Martin Jarmond on field before a game

Before Signing Day, ADs Asked Donors To Contribute to NIL Collectives

The trend began in November after the NCAA published new NIL guidance.
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Bennett was one of many high-profile college athletes to ink an NIL deal with Fanatics-owned Topps to sell his trading cards earlier this year. The senior QB has an NIL valuation of $1.3 million — tops on the Georgia roster and eighth in all of college football.

Another player on a CFP team also got into the giving NIL spirit this season.

Michigan running back Blake Corum — who has been ruled out for the playoff with a knee injury — used his NIL money to deliver 300 turkeys to deserving families on Thanksgiving.

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