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Friday, February 6, 2026

Georgia Football Players Use NIL Money for Good

  • Several UGA players took deserving families on holiday shopping sprees.
  • OL Micah Morris, QB Stetson Bennett, TE Brock Bowers, and DB Malaki Starks participated.
Georgia players Stetson Bennett and Brock Bowers celebrate during game
Jordan Prather-USA TODAY Sports

Ahead of their College Football Playoff semifinal game at the Peach Bowl against Ohio State, several Georgia football players used NIL deals to make the holiday season a little brighter for deserving children.

Offensive lineman Micah Morris began the trend when he used his NIL money to take families from the Boys and Girls Club of Athens on a shopping spree to purchase over 100 Christmas presents for those in need.

Quarterback Stetson Bennett gave ten kids $200 each to buy presents, while tight end Brock Bowers and defensive back Malaki Starks took 16 kids to Dick’s Sporting Goods to pick out sports equipment on a budget of $300 each.

UCLA athletic director Martin Jarmond on field before a game

Before Signing Day, ADs Asked Donors To Contribute to NIL Collectives

The trend began in November after the NCAA published new NIL guidance.
December 21, 2022

Bennett was one of many high-profile college athletes to ink an NIL deal with Fanatics-owned Topps to sell his trading cards earlier this year. The senior QB has an NIL valuation of $1.3 million — tops on the Georgia roster and eighth in all of college football.

Another player on a CFP team also got into the giving NIL spirit this season.

Michigan running back Blake Corum — who has been ruled out for the playoff with a knee injury — used his NIL money to deliver 300 turkeys to deserving families on Thanksgiving.

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