• Loading stock data...
Wednesday, March 25, 2026

Georgia Football Players Use NIL Money for Good

  • Several UGA players took deserving families on holiday shopping sprees.
  • OL Micah Morris, QB Stetson Bennett, TE Brock Bowers, and DB Malaki Starks participated.
Georgia players Stetson Bennett and Brock Bowers celebrate during game
Jordan Prather-USA TODAY Sports

Ahead of their College Football Playoff semifinal game at the Peach Bowl against Ohio State, several Georgia football players used NIL deals to make the holiday season a little brighter for deserving children.

Offensive lineman Micah Morris began the trend when he used his NIL money to take families from the Boys and Girls Club of Athens on a shopping spree to purchase over 100 Christmas presents for those in need.

Quarterback Stetson Bennett gave ten kids $200 each to buy presents, while tight end Brock Bowers and defensive back Malaki Starks took 16 kids to Dick’s Sporting Goods to pick out sports equipment on a budget of $300 each.

UCLA athletic director Martin Jarmond on field before a game

Before Signing Day, ADs Asked Donors To Contribute to NIL Collectives

The trend began in November after the NCAA published new NIL guidance.
December 21, 2022

Bennett was one of many high-profile college athletes to ink an NIL deal with Fanatics-owned Topps to sell his trading cards earlier this year. The senior QB has an NIL valuation of $1.3 million — tops on the Georgia roster and eighth in all of college football.

Another player on a CFP team also got into the giving NIL spirit this season.

Michigan running back Blake Corum — who has been ruled out for the playoff with a knee injury — used his NIL money to deliver 300 turkeys to deserving families on Thanksgiving.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit

Thomas claims the companies have sold his jerseys without consent.
Dec 13, 2025; Baltimore, Maryland, USA; President Donald J Trump cross the field at half time of the game between the Navy Midshipmen and the Army West Point Black Knights at M&T Bank Stadium.

Trump Signs Executive Order to ‘Preserve’ Army–Navy Game

The order seeks to guarantee an exclusive television window for the game.
exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
March 24, 2026

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.