Future Raises $75M In Round Including Rory McIlroy, J.J. Watt

Digital fitness company Future announced a $75 million Series C funding round on Thursday led by private equity firms SC.Holdings and Trustbridge Partners.

A service that pairs members with fitness coaches and tracks workouts through an Apple Watch, Future has raised more than $110 million in total funding. Users pay $149 each month for unlimited access to their coach, averaging four texts per day.

The round includes Kevin Durant’s Thirty Five Ventures, Philadelphia 76ers and New Jersey Devils owner Harris Blitzer Entertainment, Fabletics cofounder Kate Hudson, golfer Rory McIlroy, and Arizona Cardinals’ defensive end J.J. Watt as investors. 

• The capital will be used toward advertising and hiring full-time trainers.
• Future is reportedly looking at expanding into stress management and nutrition.

The company says it has one of the largest trainer networks in the U.S.

Fitness of the Future

Kate Hudson and her brother Oliver, who is also an investor in the round, will host a podcast discussing health, wellness, and fitness, as opposed to recording workout videos, to promote the brand. The podcast adds to the list of fitness companies expanding into wellness.

Hyperice, a company known for its recovery and movement technology, acquired mental wellness company Core last year, while Peloton, known for its workout equipment, launched stretching and meditation classes on Delta Airlines.

Editor’s note: SC.Holdings is an investor in FOS.