• Loading stock data...
Saturday, June 22, 2024

Ford Joins World Champions Red Bull in Formula 1

  • Ford is joining Formula 1 through a team-up with Red Bull.
  • The two companies will supply power units to Red Bull's F1 teams starting in 2026.
Silhouette of Ford's Formula 1 car in front of Ford logo
Formula 1

Notoriety and sustainability have lured Ford back into Formula 1.

The storied Michigan-based carmaker will team with Red Bull starting in 2026, when new engine regulations kick in.

  • Ford and Red Bull Powertrains will collaborate to build F1 power units for the Red Bull Racing and Alpha Tauri teams, both owned by Red Bull.
  • The automaker said it “will provide expertise in areas including battery cell and electric motor technology as well as power unit control software and analytics.”
  • F1 president Stefano Domenicali cited F1’s “half a billion fans around the world” and “commitment to net-zero carbon by 2030” as key reasons for Ford’s entry.

Red Bull was previously in talks on a similar deal with Porsche, but those broke down over Red Bull’s reticence to sell half of its Powertrains company. Red Bull currently works with Honda in a deal that runs through the 2025 season.

Ford last raced in F1 in 2004. The company, which won 10 constructors’ championships and 13 drivers’ championships, will join the reigning F1 champions.

Red Bull F1 car with Oracle branding races around track

Ford Revs Up Plans to Join F1 with Red Bull

Ford could join Red Bull’s F1 team in 2026.
December 15, 2022

Coming to America

Ford’s entry is the latest move by an American brand into F1. Moneygram inked a title sponsorship with Haas beginning this year — Haas principal Guenther Steiner told Front Office Sports that the team specifically targeted American companies.

Williams is adding American driver Logan Sargeant in the coming season and is rumored to be eyeing sponsorships with American companies, including Gulf.

Copy Link
Link Copied
Link Copied

What to Read

Everton FC owner Farhad Moshiri stands on the pitch at Goodison Park Stadium.

Another U.S. Takeover? Houston-Based Group in Talks With Everton

The English soccer club continues to look for a new owner.

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.

MLB’s Rickwood Game Plans Change Significantly After Passing of Mays

The special-event game at the historic Negro League park follows the death of the iconic Willie Mays.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
June 12, 2024

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale sports target.
June 13, 2024

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

Breakthrough? Tiger Says PGA Tour and LIV Golf Are Eyeing ‘End Game’

Woods called a recent meeting ‘productive.’
June 10, 2024

Salt Lake City’s $4B Olympics Price Tag Could Be a Bargain: Here’s Why

Utah is the preferred bidder for the 2034 Games.
June 7, 2024

New Era’s Acquisition of ’47 Set to Reshape Sports Apparel Market

New Era is set to acquire ’47 in a deal creating a combined operation with $2 billion in annual revenue.
June 5, 2024

One Year After ‘Merger,’ the PGA Tour and LIV Golf Still Remain Far Apart

Leaders of the tours struck an agreement exactly one year ago.