Foot Locker Unveils First Womenswear Brand

Two months after announcing LCKR, its first private apparel label in three years, Foot Locker unveiled Cozi, the company’s first proprietary womenswear brand.

Launching with a cast including skateboarder Briana King and basketball player Hannah O’Flynn, the brand is aimed at “women who keep up with trends, love sneakers, and crave premium wardrobe staples at an affordable value.”

The brand’s first collection is already live exclusively at Champs and Foot Locker, both in-store and online, with pieces ranging from $35-$50. Cozi will release seasonal collections throughout next year, making a greater mark in the athleisure market, which is expected to reach $549 billion by 2028.

Foot Locker’s Business Shift

LCKR and Cozi aren’t the only ways Foot Locker has shifted its business.

• August: purchased Text Trading Company for $360 million.
• September: closed $750 million acquisition of WSS parent Eurostar.
• November: launched lifestyle brand All City by Just Don with Don C.; announced it would be merging its Champs Sports and Eastbay brands; closed its $360 million acquisition of footwear retailer atmos.

Foot Locker recorded third-quarter total sales of $2.2 billion, up 3.9% year-over-year, and net income of $158 million. For the first nine months of the year, net income reached $790 million.