• Loading stock data...
Wednesday, March 4, 2026

Florida Goes First

Florida Football
Photo Credit: Denny Medley-USA TODAY Sports

Florida will become the first state to allow college athletes to benefit from endorsements as Gov. Ron DeSantis signed a bill that will allow them to make money off their name, image, and likeness starting July 1, 2021. California and Colorado passed laws regarding NIL but they aren’t slated to go into effect until January 1, 2023. Another two dozen states have similar bills in various stages.

The NCAA said in April they support proposals for athletes to make some money but want to maintain a distinction between college and professional sports. College stakeholders are also against individual state regulations regarding the rules fearing an uneven playing field for recruiting and are pushing for congressional action for a federal law. The Power 5 Conferences have already spent record amounts lobbying this year. 

Across College Sports:

  • The University of Houston suspended voluntary workouts Friday after six student-athletes tested positive for the coronavirus. The school had restarted workouts for football, men’s basketball, and women’s basketball on June 1.
  • Ohio State University made players sign an acknowledgment of risk waiver upon their return to campus for voluntary workouts last week. The document called for the student-athletes to “pledge to take responsibility for my own health and help stop the spread of the COVID-19.”
  • University of Texas football players sent a statement to the school last week detailing steps they want the university to take in regard to supporting Black students. That includes donating 0.5% of the athletic department’s annual earnings to the Black Lives Matter movement and other Black organizations, establishing a Black athletic history exhibit in its athletic hall of fame, and renaming parts of the football stadium after Julius Whittier, the first Black football letterman at the school. The student-athletes asked for a “plan of implementation” before the fall semester, and said they would not participate in recruiting incoming players or at donor-related events if the school did not take “action.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mick Cronin Floats College Basketball Bird Rights

The idea would let schools go over the $20.5 million cap.

How a Small Town in Georgia Got the ACC Women’s Tournament

Greensboro has typically been the tournament’s host.

Why Miami (Ohio) Isn’t a Lock for NCAA Tournament, Even at 29–0

An undefeated RedHawks team is a flash point in a fast-changing sport.
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.