Tuesday, August 25, 2026

First-Year HC Ime Udoka Has Led Celtics’ Resurgence

  • Ime Udoka built a reputation as a defensive guru in nine seasons as an assistant coach.
  • Now in his first year as a head coach, Boston has the league’s best defense and a lethal duo.
Winslow Townson-USA TODAY Sports/Design: John Regula

In his first season, Ime Udoka has the seventh-best odds (+3000*) to win Coach of the Year, and the Celtics have the seventh-best odds (+1200*) to win the Finals. Both feel terribly miscalculated.

On Dec. 29, Boston was the 9-seed fighting to maintain a play-in spot. After a fourth straight win on Monday, Boston is the 4-seed in the East, just 2.5 games back of conference-leading Miami.

As an assistant, Udoka made his reputation as a defensive guru, but he’s also getting the most out of Jaylen Brown and Jayson Tatum, with whom he developed a strong relationship as an assistant with Team USA this past summer.

  • The Celtics are first in defensive rating (105.8), OPP PPG (103.8), OPP FG% (43%), and OPP 3PT (33.8%).
  • In their last 26 games, the Celtics are 22-4 with 13 wins against playoff teams.
  • On Sunday, Tatum and Brown became the first pair of Celtics to score 30+ points in back-to-back games since Larry Bird and Kevin McHale in 1988.

In November, Boston was reportedly talking to Philadelphia about potentially breaking up the duo and flipping Brown for Simmons. 

With Tatum and Brown jelling, the league’s best defense, and Udoka at the helm, the C’s ceiling is perhaps its highest since they made the 2020 Eastern Conference Finals.

Ime Udoka earned $3.5 million in five full seasons as an NBA player, and while his current salary is unknown, he’s likely made more in his first season as Celtics head coach. 

What is certain is that Udoka is exceeding expectations in Boston.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

California Attorney General Rob Bonta holds a press conference as he announces California will be suing to block the Paramount's $110 billion acquisition of Warner Bros. Discovery in Los Angeles, California, U.S. July 13, 2026.

Paramount Antitrust Talks Face New Stumbling Block

A settlement negotiation set for Monday was canceled.

Enes Kanter Freedom Removed from WNBA Game After Altercation

The former NBA player claims he will enter the 2027 WNBA Draft.
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.

Marc Lore Sells Wolves in Another NBA Ownership Stunner

The move comes just 14 months after Lore took over in Minnesota.
podcast thumbnail mobile
Front Office Sports Today

8/25/26 – Kanter Freedom Ruled Ineligible for WNBA, 49ers Owner Arrested, Manfred Vows 2027 Season

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.

Aryna Sabalenka’s Coach Recalls Sacrifices on Road to $50M Career

Her coaches still shared hotels even when she cracked the top 10.
May 22, 2026

Close’s New UCLA Contract Has Discounted WNBA Buyout Clause

Close has been the UCLA women’s basketball head coach since 2011.
Nov 20, 2025; Salt Lake City, Utah, USA; Vegas Golden Knights head coach Bruce Cassidy watches play against the Utah Mammoth during the third period at Delta Center.
May 29, 2026

Former Golden Knights Coach Cassidy: ‘I Want to Go to Work’

The former Stanley Cup winner says the current restriction is “upsetting.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
April 14, 2026

Javier Mascherano Leaves Messi, Miami in Shock Departure

Mascherano won the MLS Cup in his first season last year.
Feb 24, 2026; Indianapolis, IN, USA; New York Giants coach John Harbaugh speaks at the NFL Scouting Combine at the Indiana Convention Center.
March 30, 2026

Amid Team Ownership in Flux, Harbaugh Aims for Normalcy

The newly hired head coach eyes a Bears-type turnaround.