Friday, April 17, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Byeong Hun An in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club.

LIV Golf CEO: League Looking for New Investors

Scott O’Neil admitted LIV will need to raise money moving forward.
LIV Golf livestream

LIV Golf Loses Mexico Live Stream for Nearly Three Hours

The league’s broadcast feeds were down for more than an hour.

New Jersey Gov. Blames FIFA For Possible $100 World Cup Train

FIFA said it’s “quite surprised” by New Jersey’s attack.
Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Brandon Marshall Portfolio Players

Brandon Marshall Nearly Quit FS1 Over Nick Wright Argument

Marshall tells FOS he took issue with Wright’s lack of “take integrity.”
Apr 13, 2026; New York, NY, USA; Azzi Fudd poses for a photo on the orange carpet before the 2026 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Brad Penner-Imagn Images
April 16, 2026

Wings Shut Down Question to Azzi Fudd About Paige Bueckers Relationship

The Wings selected Fudd first overall earlier this week.
A smartphone showing the Netflix logo is held in front of a television displaying the Netflix home screen with Top 10 content rows in Paris, Ile de France, France, February 28, 2026. The scene illustrates video on demand streaming and second screen viewing on connected devices.
April 16, 2026

Netflix: There’s ‘Opportunity to Expand the Relationship’ With NFL

The streaming giant touts big results from its live sports content.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Apr 25, 2024; Avondale, Louisiana, USA; Kevin Kisner reacts to his shot from the 14th tee during the first round of the Zurich Classic of New Orleans golf tournament. Mandatory Credit: Stephen Lew-USA TODAY Sports
April 16, 2026

NBC’s Kevin Kisner Apologizes for Torching CBS Masters Coverage

Kisner admitted he “crossed the line” with his now-viral rant.
The Miz Stephen A. Smith WWE
April 16, 2026

ESPN Going All Out for WWE WrestleMania in Las Vegas

There has been plenty of crossover between ESPN and WWE this week.
[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images
exclusive
April 16, 2026

NFL, YouTube in Advanced Talks for 5-Game Package

The deal has yet to be finalized.
Mar 28, 2026; Milwaukee, Wisconsin, USA; San Antonio Spurs forward Victor Wembanyama (1) during the game against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Jeff Hanisch-Imagn Images
April 15, 2026

NBA Viewership Up 16% in Year 1 of New Media Deal

The league faced heavy scrutiny last year for its declining ratings.