• Loading stock data...
Friday, February 20, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
Founder and CEO of TMRW/Sports, Mike McCarley left, and LPGA Commissioner Craig Kessler answer questions after announcing the WTGL golf league at SoFi Center on January 6, 2026, in Palm Beach Gardens, Florida.

Media Rights Negotiations Ramping Up For WTGL

The league is planning to launch in November or December.
Jan 29, 2022; St. Louis, MO, USA; Ronda Rousey celebrates after winning the women’s Royal Rumble match during the Royal Rumble at The Dome at America's Center.
February 19, 2026

Ronda Rousey Says UFC Was Not Interested in Fight With Gina Carano

Both fighters will undergo more medical testing than what’s required.
February 19, 2026

Super Bowl LX Viewership Revised, Still Falls Short of Record

The updated figure still trails the viewership for last year’s Super Bowl.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) drives the ball against Connecticut Sun guard Leila Lacan (47) in the second quarter at TD Garden. Mandatory Credit:
February 19, 2026

ESPN to Fill ‘Sunday Night Baseball’ Void With ‘Women’s Sports Sundays’

The franchise will feature 12 games over a nine-week span.
Feb 17, 2026; Milan, Italy; Snoop Dogg looks on in the womens figure skating short program during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 18, 2026

Snoop Dogg Will Lead Olympic Hockey Alt-Cast During Men’s Quarterfinal

Team USA plays Sweden in the quarterfinals on Wednesday.
John Fanta is set to make his NBA play-by-play debut for NBC.
exclusive
February 18, 2026

John Fanta to Make ‘NBA on NBC Sports’ Play-by-Play Debut

Fanta will be on the call for Wolves-Blazers on Tuesday.
Adam Silver at All-Star
February 18, 2026

After Fixing All-Star Format, NBA and NBC Weighing Saturday Changes

NBC is eyeing a potential 1-on-1 or 2-on-2 tournament.