• Loading stock data...
Thursday, February 5, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 21, 2025; Denver, Colorado, USA; General view of a Fox Sports broadcast camera before the game between the Jacksonville Jaguars Denver Broncos at Empower Field at Mile High.

Fox Would Consider ‘Rebalancing’ Sports Portfolio to Keep NFL

Lachlan Murdoch points to potential moves to keep NFL rights.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.

Featured Today

NFL Podcaster John Middlekauff on Netflix Move: It’s Not Some Startup

Netflix obtained video rights for Middleauff’s NFL show, 3 & Out.
February 4, 2026

Rich Eisen Talks ESPN–NFL Deal, Chance Jerry Seinfeld Encounter

Eisen shared his insights from working with both networks.
Feb 01, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain and Novak Djokovic of Serbia during the trophy presentation after the final of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.
February 4, 2026

Alcaraz–Djokovic Is Most-Watched Australian Open Final Since 2017

The 2017 men’s singles final drew 1.1 million viewers.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Feb 1, 2026; New York, New York, USA; Los Angeles Lakers forward LeBron James (23) drives to the basket against New York Knicks forward OG Anunoby (8) during the third quarter at Madison Square Garden.
February 4, 2026

NBC’s First ‘Sunday Night Basketball’ Draws Season-High Viewership

The NBA is averaging 1.85 million viewers this season.
Feb 1, 2026; Tampa Bay, Florida, USA; Tampa Bay Lightning goaltender Andrei Vasilevskiy (88) and Boston Bruins goaltender Jeremy Swayman (1) fight during the second period in the 2026 Stadium Series ice hockey game at Raymond James Stadium. Mandatory Credit:
February 4, 2026

Stadium Series Sets NHL Viewership Record on Football-Free Weekend

The outdoor hockey game didn’t compete with the NFL or college football.
February 4, 2026

Washington Post Eliminates Sports Department in Mass Layoffs

The paper informed employees of long-rumored cuts on Wednesday.
Feb 10, 2025; New Orleans, LA, USA; ESPN reporter Sal Paolantonio at the Super Bowl LIX Winning Head Coach and Most Valuable Player press conference at the Ernest N. Morial Convention Center.
February 4, 2026

ESPN’s Sal Paolantonio On What Makes a Great Super Bowl City

The veteran reporter is covering his 34th Super Bowl.