• Loading stock data...
Monday, February 9, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dave Portnoy

Dave Portnoy’s Radio Row Un-Banning Is Part of New Barstool Era

Media “is moving towards us. It’s not moving the other way.”

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
Feb 4, 2026; Chicago, Illinois, USA; UConn Huskies guard Azzi Fudd (35) drives to the basket against DePaul Blue Demons guard Kate Novik (33) during the first half at Wintrust Arena.

College Basketball Ratings Are Soaring Across All Networks

Average viewership for men’s games on Fox is up 69% this season.

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
February 9, 2026

Kirk Cousins Weighs Playing and TV With Falcons Future in Doubt

The veteran quarterback told FOS he’s open to more sports media work.
Daniel Cormier
February 9, 2026

Former UFC Champ Daniel Cormier Touts ‘Historic’ Paramount Deal

“Now we’re in line with the rest of the sports.”
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 8, 2026

Bad Bunny Delivers Party, Not Politics, During Super Bowl Halftime

The Puerto Rican superstar does not revisit recent anti-ICE commentary.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
February 8, 2026

Turning Point Halftime Draws Millions on YouTube After Early Stumble

Conservative group’s alternative halftime show didn’t stream on Twitter over “licensing issues.”
Sep 6, 2024; Sao Paulo, Brazil; Peacock broadcasters Jack Collinsworth (left), Tony Dungy (center) and Rodney Harrison during the 2024 NFL Sao Paolo Game at Neo Quimica Arena.
February 8, 2026

Rodney Harrison Chides Tony Dungy Over Belichick Hall of Fame Snub

Belichick missed getting enshrined in his first year of eligibility.
February 8, 2026

Stephen A. Smith on Sharpe, Belichick, and Epstein

Smith spoke with FOS at the Super Bowl.