• Loading stock data...
Friday, January 23, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 5, 2019; Chicago, IL, USA; US Women's National Soccer Team Coach Jill Ellis speaks to the media during a press conference ahead of her final match as head coach of the US Women's National Soccer Team Coach at Soldier Field.

FIFA’s Jill Ellis Defends Potential Qatar Women’s Club World Cup: U.S. Is..

Qatar is reportedly interested in bidding for the January 2028 tournament.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
49ers

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
exclusive

Molly Qerim Hosting Zuffa Boxing in First Post-ESPN Job

The move reunites her with former ESPN colleague Max Kellerman.
January 22, 2026

Australian Open Fans Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.
January 22, 2026

CFP Title Game Draws 30.1M Viewers, Most-Watched Since 2015

Viewership surges 36% for the Hoosiers’ win to seal an undefeated season.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 22, 2026

Could Rex Ryan Return to NFL After Decade at ESPN?

New Giants coach John Harbaugh floated hiring the ESPN personality.
January 22, 2026

NFL Playoff Ratings Surge As NBC, ESPN Set Network Records

Both NBC and ESPN set network records with their Sunday playoff games.
Dec 13, 2025; Lexington, Kentucky, USA; Charles Barkley interviews Kentucky Wildcats forward Mouhamed Dioubate after the game against the Indiana Hoosiers at Rupp Arena at Central Bank Center.
January 22, 2026

Charles Barkley Wants Balanced Schedule for ‘Inside the NBA’ on ESPN

“We’ve only been on ESPN four times in three months.”
January 22, 2026

Winter Storm Is Disrupting Sports, but NFL Could See a TV Boost

A growing collection of teams and leagues are cancelling and postponing games.