• Loading stock data...
Monday, March 30, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.

MLS Leaders Think New Schedule Will Be ‘Transformative’

MLS teams have struggled to compete on the market for global talent.

NFL-Backed Flag Football Event Draws Sub-650K TV Audience

The Tom Brady-led event draws a relatively low audience.
Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
Dec 23, 2023; Inglewood, California, USA; NBC Sports Sunday Night Football analyst Cris Collinsworth during the game between the Los Angeles Chargers and the Buffalo Bills at SoFi Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

PFF Lays Off Several Employees Amid Company Sale

Teamworks’ purchase of PFF’s enterprise business side is reportedly worth nine figures.
Mar 28, 2026; St. Louis, Missouri, USA; A general view during a ABS challenge during the first inning of a game between the St. Louis Cardinals and the Tampa Bay Rays at Busch Stadium. Mandatory Credit: Jeff Curry-Imagn Images
opinion
March 30, 2026

MLB’s ABS System Makes for Great TV

Some of the weekend’s best drama came from the “robo umps.”
March 30, 2026

Kevin Pelton Leaving ESPN for WNBA Front Office

Pelton previously worked as an analyst for the Pacers.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 30, 2026

ESPN’s Jeff Passan Explains Why He Decided Not To Replace Woj

The ESPN insider says he’s now ‘pot-committed’ to baseball.
Nicolas Echavarria tees off on no. 16 during the second round of the Masters Tournament at Augusta National Golf Club in Augusta, Ga., on Friday, April 11, 2025.
March 30, 2026

Amazon Reveals Talent Lineup for Its Masters Debut

Prime Video will air first and second-round coverage for the first time.
March 29, 2026

NFL Faces Antitrust Threat from FCC Chair Over Streaming Push

The Trump loyalist threatens the league’s antitrust exemption.
Michele Steele
exclusive
March 26, 2026

Ex-ESPN Reporter Michele Steele Joining Big Ten Network

Steele spent 14 years at ESPN before her departure last summer.