• Loading stock data...
Monday, January 19, 2026

FIFA Expects 5B Viewers for Qatar World Cup

World-Cup
FIFA

The 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia.

FIFA president Gianni Infantino publicized the anticipated number on Monday for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The estimate comes amid criticism over the country’s human rights abuses and treatment of migrant workers.

  • Qatar Emir Sheikh Tamim bin Hamad al-Thani said while the state is “not perfect,” it has pushed reforms and development. New rules in the country include a higher minimum wage and more protections for workers.
  • Homosexuality is illegal in Qatar, and some soccer players are concerned about LGBT+ and women traveling to watch the tournament.

Tournament organizers have clarified that everyone is welcome to the country, but have also warned to avoid public displays of affection.

At A Crossbar

The event is set to be just as popular in person as it is on screens. As of April, ticket sales to the 2022 World Cup were on the best pace since 2014, but with the growing number comes growing concerns over accommodations

Between January and March, FIFA sold more than 800,000 tickets, but Qatar’s Supreme Committee told the Associated Press that only about 90,000 rooms will be available to the public.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
49ers

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.
Dec 14, 2025; Inglewood, California, USA; Fox broadcaster Tom Brady is seen prior to the game between the Detroit Lions and the Los Angeles Rams at SoFi Stadium.
opinion

Tom Brady’s Wild-Card Clinic Showed He’s Made the Jump

Brady has been more willing to criticize the play of QBs like Jalen Hurts.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
opinion

Tony Romo’s Not in Trouble at CBS

Romo has taken heat from critics for his performance this season.
May 8, 2025; Denver, Colorado, USA; General view of a Fan Duel microphone jacket during the fifth inning between the Detroit Tigers against the Colorado Rockies at Coors Field.
January 15, 2026

MLB Teams Seek Stability As Main Street Sports Looks to Rework Deals

The clubs are seeking more certainty on the company’s future.
Jun 7, 2025; Newark, New Jersey, UNITED STATES; Kayla Harrison (blue gloves) reacts after defeating Julianna Pena (not pictured) in a bantamweight title bout during UFC 316 at Prudential Center.
January 15, 2026

UFC on Paramount+ Off to Rocky Start as Prices Rise and Title..

A big UFC title fight between Kayla Harrison and Amanda Nunes has been postponed. 
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 15, 2026

Kirk Herbstreit Enters Contract Year With ESPN, Amazon

Herbstreit’s ESPN and Amazon contracts are up after the 2026-27 football season.
Jan 12, 2026; Pittsburgh, PA, USA; Houston Texans wide receiver Xavier Hutchinson (19) makes a catch against Pittsburgh Steelers cornerback James Pierre (42) during the first half of an AFC Wild Card Round game at Acrisure Stadium.
January 14, 2026

Texans-Steelers Blowout Drew 29.1M Viewers for ESPN

Viewership rose sharply from the comparable game a year ago.
Rich Paul
January 14, 2026

Rich Paul Pitches NBA Trades on Podcast: ‘Insane and Fucked Up’

Paul proposed trading Austin Reaves on his podcast. 
May 30, 2024; Atlanta, Georgia, USA; A detailed view of a Washington Nationals hat and glove on the bench against the Atlanta Braves in the ninth inning at Truist Park.
January 14, 2026

Nats Are Latest Team to Join MLB Media Umbrella

The MLB club is departing the Orioles-controlled MASN after 21 years.