Sunday, April 19, 2026

Fantasy Sports Company Valued at $485M, Eyes Sports Betting

  • Underdog plans to launch in Ohio and Colorado in 2023.
  • The company has yet to disclose its total number of customers.
Underdog Fantasy
Underdog Fantasy

Fantasy sports company Underdog has raised $35 million in Series B funding, valuing the business at $485 million. 

BlackRock, the world’s largest asset manager with $9.57 trillion in assets under management, participated in the round, which included sports betting and tech-focused VC firm Acies Investments

The round will allow Underdog to add more than 100 new employees to its workforce, expand into the U.S. sports betting market, and build innovative licensed sports betting products. 

  • Underdog plans to launch in Ohio and Colorado in 2023.
  • The app has a $10 million NFL Best Ball tournament — the largest season-long fantasy pool ever.
  • The company has yet to disclose its total number of customers. 

BlackRock and Acies joins existing Underdog investors Mark Cuban, NFL wide receiver Odell Beckham Jr., Kevin Durant’s Thirty Five Ventures, NBA guard Trae Young, rapper Nas, and others.

Previous Round 

Underdog’s latest influx of fresh capital follows a $10 million funding round in May 2021 led by tech investor and general partner of venture fund SV Angel Kevin Carter. The round included Detroit Lions quarterback Jared Goff, ESPN’s Adam Schefter, and the Action Network.

The investment arm of Philadelphia 76ers and New Jersey Devils owner Harris Blitzer Sports & Entertainment — HBSE Ventures — also participated in Underdog’s Series A funding round.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 28, 2025; East Rutherford, New Jersey, USA; Los Angeles Chargers cornerback Cam Hart (20) breaks up a pass intended for New York Giants wide receiver Malik Nabers (1) during the second quarter at MetLife Stadium. Nabers was carted off the field with an injury after the play.

Malik Nabers’s Torn ACL Rekindles NFL’s Grass vs. Turf Debate

The Giants star tore his ACL on MetLife Stadium’s artificial surface.

Odell Beckham Jr. Declares Victory Despite $0 Ruling In Nike Case

The two sides were suing over alleged contract breaches, including OBJ’s gloves.
Rich Paul's Klutch Sports reps LeBron James among other stars.

Klutch Sports Grows NFL Roster

Rich Paul’s Klutch Sports is expanding its NFL client base.
Nike phone advertisement

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.