Thursday, November 12, 2026
    More
    Sports Betting

    FanDuel Is Gambling On ‘Under-Loved’ Sports Media Rights

    • FanDuel is looking to elevate some under-covered sports to pique the interest of sports bettors.
    • The company will go after “under-loved” sports media rights for its new TV network.
    By
    Nov 18, 2022 | 11:23 am
    UPDATED Nov 18, 2022 | 03:40 pm
    FanDuel
    Ryan Armbrust / Imagn

    Want more from Front Office Sports
    in your search results?

    Add Front Office Sports on Google

    FanDuel is looking to elevate some under-covered sports in the hopes that it can pique the interest of sports bettors.

    Chief Commercial Officer Mike Raffensperger reportedly told investors this week that the company plans to buy the media rights to “under-loved” sports to air on FanDuel TV network.

    Raffensperger said the company recognizes that sports betting activity increases with access to watching live sports. 

    The company’s new network, which launched in September, will offer more than 3,000 hours of games. It has already acquired the rights to broadcast basketball from Australia and China.

    FanDuel TV is also investing in alternate programming by launching a morning show with Kay Adams, who previously hosted “Good Morning Football.”

    Download the FOS App

    The business of sports, in your pocket.

    QR code to download the app

    Scan the QR code to get the app now.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Polymarket logo appears in this illustration taken April 22, 2026.
    by

    Polymarket Cuts Jobs Amid Push to ‘Professionalize’
    “We’ve reorganized to set the company up for its next phase of growth.”
    by , , and

    Dianna Russini Announces New Show With Offshore Sportsbook
    BetUS announced ‘The Russini Report’ on Monday.
    by

    Mike Tirico Out for ‘Sunday Night Football’ With ‘Health Issue’
    The game was set to be Tirico’s 300th NFL broadcast.
    First at FOS
    by

    DraftKings Cut More Jobs Ahead of Q3 Earnings
    It’s at least the third round of layoffs for DraftKings this year.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    11/11/26 – 24-Team CFP Fallout, Brees Eyes ‘MNF,’ Sportsbooks Get Crushed

    0:00

    Featured Today

    West Wind Mahjong
    by

    Mahjong Mania Has Come for College Sports
    Bespoke retailers are cashing in with officially licensed mahjong sets.
    November 6, 2026

    Can MLS Capitalize on Son-Mania?
    Korea and Tottenham fans alike have flocked to LAFC’s away matches.
    Pickering High School North
    November 4, 2026

    High School Athletic Directors Say They’re Running ‘Mini Colleges’
    ADs are managing a growing list of demands from athletes and parents.
    October 30, 2026

    How Injuries Hit Pro Marathoners in the Wallet
    Staying healthy can get expensive—quickly.
    Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
    October 21, 2026

    Die-Hard Sports Fandom Has Reached the Afterlife
    Will fans pay $6,000 to memorialize their team loyalty?

    More in Sports Betting
    Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE
    by

    Kalshi’s Tribal Deal Faces Legal Challenge Amid Leadership Dispute
    “We expect the case to be dismissed,” one of the defendants told FOS.
    Fanduel logo appears in this illustration taken April 22, 2026.
    November 4, 2026

    FanDuel’s U.S. Revenue Is Bright Spot As Overall Earnings Miss
    Flutter Entertainment cut its full-year revenue guidance by $300 million.
    The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar
    Exclusive
    November 6, 2026

    ESPN Warns Talent About Insider Betting on Prediction Markets
    The guidelines were sent to on-camera talent at the end of October.
    Sponsored

    How Jeremy Bloom Is Reinventing the X Games
    Jeremy Bloom discusses transforming the X Games into a global brand.
    Fanduel logo appears in this illustration taken April 22, 2026.
    Exclusive
    November 2, 2026

    FanDuel Interim CEO Set to Take Job Permanently
    The new CEO has been with FanDuel for nearly 12 years.
    CEO of Kalshi Tarek Mansour speaks during the FIA Global Cleared Markets Conference Boca 2026, in Boca Raton, Florida, U.S., March 10, 2026.
    October 29, 2026

    Utah Escalates Kalshi Fight With Felony Charges
    The prediction-market platform and its two cofounders were charged.
    October 22, 2026

    Novig, ProphetX Told to Pause Scorigami, Micro Contract Plans
    “It’s kind of a warning shot” to prediction markets, one source says.
    Polymarket logo appears in this illustration taken April 22, 2026.
    October 19, 2026

    Polymarket Removes Cornell 7 Market After Blowback
    The market was only available on Polymarket’s international platform.