Monday, April 20, 2026

Fanatics CEO Sells 76ers, Devils Stakes With Eye on Expansion

  • Fanatics CEO Michael Rubin is selling a reported 10% stake in Harris Blitzer Sports & Entertainment.
  • The move avoids potential conflicts of interest as Fanatics expands.
Fanatics-CEO-Michael-Rubin
Kyle Terada-USA TODAY Sports

Fanatics CEO Michael Rubin is selling his stakes in pro teams to clear the path for a broader expansion in the sports landscape.

The executive is unloading his reported 10% stake in Harris Blitzer Sports & Entertainment, which owns the Philadelphia 76ers and New Jersey Devils. HBSE was valued at over $3 billion earlier this month after it sold a stake between 5% and 10% to Arctos Sports Partners.

“As our Fanatics business has grown, so too have the obstacles I have to navigate to ensure our new businesses don’t conflict with my responsibilities as part-owner of the Sixers,” Rubin said in a statement.

Fanatics has grown from a focus on sports apparel and retail to pursue a range of sports-related industries.

  • After securing trading card licensing deals from MLB, MLBPA, NBA, NBPA, and NFLPA, Fanatics acquired Topps for around $500 million in January.
  • Last month, Fanatics filed for a sports betting trademark, under the name BetFanatics.
  • The company has explored entering the regional sports network space.

Trade Speculation

The sale allows Rubin to explore financial relationships with individual players in the NBA and NHL. 

He is known to be close to 76ers star Joel Embiid, and free-agent guard James Harden – whose relationship to Rubin drew the interest of other NBA executives before Harden was traded to the 76ers from the Brooklyn Nets.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) throws ball against Logan Paul of Wildcats FFC during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

Fanatics-Tom Brady Flag Football Deal With Saudis in Peril

The event is expected to continue with or without Saudi funding.
exclusive

Brady-Fanatics Saudi Flag Football Event Likely Moving to U.S.

The Fanatics Flag Football Classic was set to be played in Riyadh.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
Michael Rubin; Feb 18, 2024; Indianapolis, Indiana, USA; Fanatics owner Michael Rubin attends the 73rd NBA All Star game at Gainbridge Fieldhouse.

Inside Fanatics’s Battle to Block a Polymarket Hire

The two sides informed the court that they have reached a settlement.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.
Dave Checketts
October 17, 2025

When David Stern Accused Knicks of Circumventing Salary Cap in 1993

The Knicks walked away clean when accused of cap circumvention in the 1990s.