Thursday, May 14, 2026

Fanatics CEO Sells 76ers, Devils Stakes With Eye on Expansion

  • Fanatics CEO Michael Rubin is selling a reported 10% stake in Harris Blitzer Sports & Entertainment.
  • The move avoids potential conflicts of interest as Fanatics expands.
Fanatics-CEO-Michael-Rubin
Kyle Terada-USA TODAY Sports

Fanatics CEO Michael Rubin is selling his stakes in pro teams to clear the path for a broader expansion in the sports landscape.

The executive is unloading his reported 10% stake in Harris Blitzer Sports & Entertainment, which owns the Philadelphia 76ers and New Jersey Devils. HBSE was valued at over $3 billion earlier this month after it sold a stake between 5% and 10% to Arctos Sports Partners.

“As our Fanatics business has grown, so too have the obstacles I have to navigate to ensure our new businesses don’t conflict with my responsibilities as part-owner of the Sixers,” Rubin said in a statement.

Fanatics has grown from a focus on sports apparel and retail to pursue a range of sports-related industries.

  • After securing trading card licensing deals from MLB, MLBPA, NBA, NBPA, and NFLPA, Fanatics acquired Topps for around $500 million in January.
  • Last month, Fanatics filed for a sports betting trademark, under the name BetFanatics.
  • The company has explored entering the regional sports network space.

Trade Speculation

The sale allows Rubin to explore financial relationships with individual players in the NBA and NHL. 

He is known to be close to 76ers star Joel Embiid, and free-agent guard James Harden – whose relationship to Rubin drew the interest of other NBA executives before Harden was traded to the 76ers from the Brooklyn Nets.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bob Myers Will Run Sixers While Leading Hunt for New GM

Myers constructed four championship teams in Golden State. 

World Cup Deal Is Latest in Endless Fanatics ‘Takeover’

Panini has produced World Cup stickers since 1970.
May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Featured Today

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.
Dave Checketts
October 17, 2025

When David Stern Accused Knicks of Circumventing Salary Cap in 1993

The Knicks walked away clean when accused of cap circumvention in the 1990s.