Sports retail powerhouse Fanatics is coming off a $12.8 billion valuation and doesn’t appear to be slowing down.
The 26-year-old retailer has been on fire for the past several months:
- May: Signed Trevor Lawrence to an exclusive deal
- March: Raised $320 million in funding and began selling products on Amazon
- February: Announced Fanatics China, expected to be worth over $1 billion
- December: Acquired sports-themed merchandise retailer WinCraft
- September: Purchased collegiate headwear brand Top of the World
- August: Raised $350 million in a Series E round
With its global e-commerce operation up 30% year over year, Fanatics expects to eclipse $3 billion in sales this year.
It operates sites for the NFL, MLB, NFL, NHL, PGA, MLS, UFC, and NASCAR, and has more than 300 total partners.
On Tuesday it added a 13th NBA team to its roster, the Phoenix Suns. With the Suns’ omnichannel retail partnership, Fanatics will oversee the team’s online, mobile, and venue shops.
The NFL and MLB invested $150 million in Fanatics in 2017, according to a CNBC report. In turn, each league received $100 million equity increases in their holdings in Fanatics in the 2020 raise.
![[US, Mexico & Canada customers only] Feb 5, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the second round of play at LIV Golf Riyadh at the Riyadh Golf Club.](https://frontofficesports.com/wp-content/uploads/2026/03/USATSI_28164468_168416386_lowres.jpg?quality=100&w=1024)
