• Loading stock data...
Wednesday, February 25, 2026

Even in Retirement, Brady a Huge Draw for Coming NFL Season

  • Tom Brady is showing his impact on the NFL through secondary ticket prices.
  • The game where he will be honored by the New England Patriots is the season’s biggest draw.
Patriot fans taking in an NFL game.
Paul Rutherford-USA TODAY Sports

The NFL season is still three months away, but certain matchups are already hot commodities. 

Even in retirement, Tom Brady has a strong pull on demand for NFL games: The most expensive game on the secondary market is the New England Patriots’ home opener against the Philadelphia Eagles, where Brady is expected to be honored. Fans are paying $1,054.22 on average for seats, according to Logitix.

Brady’s influence is visible in another way: The Tampa Bay Buccaneers have seen a 41% drop in demand for their games with the legend no longer playing quarterback for their team.

The Brady commemoration game makes the Patriots the home team with the highest demand at an average price of $563.82. 

Multiple large satellites

DirecTV Retains NFL Sunday Ticket for Business Customers

DirecTV will continue to offer NFL Sunday Ticket for commercial use.
May 25, 2023

However, the Las Vegas Raiders are close behind at $544.88, and seven of the top 10 most desired games are at their Allegiant Stadium. Brady recently reached an agreement to become a minority owner of the Raiders, pending NFL approval.

Allegiant is also hosting Super Bowl LVIII in February 2024.

There is a wide gap from the Raiders to the third top home team, the San Francisco 49ers, who have an average secondary-market home-game ticket of $383.28. Meanwhile, the Philadelphia Eagles, fresh off their run to the Super Bowl, are seeing a surge in interest with a 97% leap in secondary ticket prices.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jaguars Adjust Their London Plans for $1.4B Stadium Overhaul

The NFL franchise is undergoing a $1.4 billion stadium renovation in Jacksonville.

Seahawks GM Downplays Impact of Team Sale: ‘Business As Usual’

Seattle is up for sale after winning Super Bowl LX.

Bears Stadium Fight Escalates As Illinois and Indiana Make Moves

The Indiana House overwhelmingly passes a stadium funding bill.

NFL Combine Opens With QB Decisions and Epstein Deflections

The Falcons plan to release Kirk Cousins, as expected.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Sep 28, 2025; Cumberland, Georgia, USA; Atlanta Braves pitcher Charlie Morton (50) waves to fans while walking to the dugout after pitching against the Pittsburgh Pirates during the second inning at Truist Park.

Braves Post 11% Increase in Revenue in 2025 to $732 Million

The MLB club said the formation of BravesVision leans into specific advantages.
February 19, 2026

Bears $5B Stadium Plan Ramps Up As Indiana Pushes Ahead

The NFL team draws closer to finalizing a long-awaited stadium deal.
Sep 22, 2025; Atlanta, Georgia, USA; Atlanta Braves right fielder Ronald Acuna Jr. (13) celebrates with second baseman Ozzie Albies (1) after a home run against the Washington Nationals in the first inning at Truist Park.
February 24, 2026

Braves Launch Team-Owned TV Network

The in-house venture has echoes of the former WTBS superstation.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Feb 17, 2026; Lee County, FL, USA; Boston Red Sox second baseman Kristian Campbell (28) poses for a photo during media day at JetBlue Park.
February 18, 2026

Red Sox Change Their Tune on Fanatics Jersey Issues

The MLB club takes responsibility for a jersey design error.
February 18, 2026

Mahomes Reworks Deal, Clears $43.6M for Cap-Strapped Chiefs

The quarterback’s contract is restructured for the fourth straight year.
February 18, 2026

Knicks, Rangers Could Be Spun Off Into Separate Public Companies

Activist shareholders have long said the teams are undervalued.
February 17, 2026

Padres Stay Aggressive With Sale Looming and Dodgers Ahead

The small-market club extends G.M. A.J. Preller.