• Loading stock data...
Sunday, May 19, 2024

ESPN’s NBA Postseason Viewership Sees 25% Spike Through Semifinals

  • Boston's victory over Milwaukee in Game 7 was the most-watched NBA ECF game in 10 years.
  • Through the first two rounds, the NBA Playoffs on ESPN and ABC have seen a 25% increase from 2021.
Dennis Wierzbicki-USA TODAY Sports

The NBA continues to rake in big numbers across ESPN and ABC, highlighted by the 7.5 million average during the Celtics’ Game 7 Semifinals victory over the Bucks.

ESPN announced Tuesday that the game had peaked at 9.6 million viewers at 6 p.m. ET — the most-watched NBA Eastern Conference Semifinals game in 10 years — and the largest TV audience on Sunday.

The numbers continue to increase across the board:

  • This was the most-viewed postseason (3.7M) through the Conference Semifinals on ESPN, ABC, TNT, and NBA TV in eight years.
  • Through 25 games and two rounds, the NBA Playoffs on ESPN/ABC are averaging 4.6 million viewers — a 25% increase from 2021.
  • On all NBA television platforms, the 3.7 million viewers is a 14% increase from last year’s shortened season.

Plus, Sunday’s pregame edition of “NBA Countdown” averaged 1.6 million viewers, the most the show has garnered during the postseason.

The network announced in early May that the studio show “NBA Today” was up 33% in April compared to last year.

As the league continues negotiations for new media rights in 2025, their case for $75 billion is only getting stronger.

Copy Link
Link Copied
Link Copied

What to Read


Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.

The Caitlin Clark Effect Has Hit the WNBA: Will Its Stars Capitalize?

The WNBA will need to extend Clark’s impact to its other biggest stars.

ESPN Narrowly Avoids Disaster on Hurricanes-Rangers Broadcast

The network briefly switched playoff games in crunch time of Canes-Rangers.

Commissioners Grapple with Power Limits Amid Sports Betting Boom

The NBA’s Adam Silver acknowledges ‘we only have so much control.’
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.
May 16, 2024

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.
May 16, 2024

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 15, 2024

NFL’s Schedule Points to Network Strategies: Chiefs Lead, Texans Rise

The two-time defending champions are a fixture across many of the league’s tentpole events.
May 15, 2024

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
May 15, 2024

MLB Slams Bally Sports Parent, Calls Blackout of Several Teams ‘Harmful’

The league blasts the bankrupt Bally Sports parent in a new court filing.
May 15, 2024

NFL Signs Three-Year Christmas Day Deal With Netflix

The streamer will show two holiday games in 2024 and one apiece in ’25 and ’26.