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Friday, July 19, 2024
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ESPN Launches NFTs with Brady’s Autograph

  • ESPN is jumping into the NFT world.
  • The network is tagging Tom Brady's Autograph after signing a multi-year deal with the Web3 company.
Tom-Brady-ESPN
ESPN

Tom Brady has a new teammate: ESPN.

The Disney-owned sports media giant is launching its first NFTs with Autograph, the Web3 venture co-founded by Brady. The two companies announced a multiyear deal on Wednesday.

The first release will be a set of NFTs based on the Brady-focused docuseries “Man in the Arena,” which initially came out on ESPN+ and is now available on Disney+ and Hulu as well.

The NFTs will range from $100 to $500.

  • Religion of Sports, Brady’s production company, produced “Man in the Arena” and collaborated with Autograph on the NFT design.
  • A second collection titled “Back in the Arena” will drop along with the series’ 10th episode.
  • The NFTs are being sold through DraftKings Marketplace, which inked a long-term partnership with Autograph in July 2021.

High-Value Autograph

In January, Autograph announced it raised $170 million in a Series B round led by Andreessen Horowitz and Kleiner Perkins. The company brought in $35 million in its Series A in July 2021.

The company has targeted high-profile athletes such as Simone Biles, Naomi Osaka, Tiger Woods, and Derek Jeter.

Religion of Sports is looking to raise $50 million at a $100 million valuation.

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