• Loading stock data...
Tuesday, July 16, 2024

ESPN Enjoys High Bowl Viewership Despite Rose, Cotton Bowl Flops

  • The CFP semifinals drew high viewership, while the Rose and Cotton bowls suffered historic lows.
  • More than a dozen non-NY6 bowls notched more than 2 million viewers.
Gary A. Vasquez-USA TODAY Sports

The new 12-team College Football Playoff structure is on its way in two years. But in the meantime, the existing system continues to show its might.

The New Year’s Six and the rest of the bowl season drew impressive television numbers, despite disappointing showings for the Rose and Cotton bowls.

The NY6 bowls have returned to their pre-pandemic popularity — averaging 13 million viewers, according to ESPN. That’s more than any of the last three seasons.

TCU

Epic College Football Playoff Semifinals Give ESPN Ratings Boost

ESPN’s College Football Playoff semifinals ratings were up 28%.
January 2, 2023

More than a dozen non-NY6 bowls notched more than 2 million viewers, suggesting value in bowl games whose relevance has been questioned. And ESPN’s back-to-back coverage of the CFP semifinals — the Peach and Fiesta Bowls — averaged 21.7 million viewers, which was the most in five years.

But the New Year’s Six wasn’t without some major ratings disappointment.

Despite Tulane’s thrilling and historic last-second win over USC, the Cotton Bowl drew an average of about 4.17 million viewers. That’s the lowest Cotton Bowl turnout since 2005, according to SportsMediaWatch. Multiple non-NY6 matchups usurped it.

The Rose Bowl drew an average of 10.19 million viewers, a whopping three million fewer than its previous low, per SportsMediaWatch. While the game wasn’t in its normal New Year’s Day slot, previous viewership on Jan. 2 had never been that bad. 

Non-NY6 bowls, on the other hand, were a success story.

For example, the Gator Bowl between South Carolina and Notre Dame drew 5.8 million viewers. It’s the highest non-NY6 rating since 2015-16 and the best Gator Bowl since Jan 16. The Celebration Bowl between North Carolina Central and Jackson State — two FCS HBCU teams — also drew a historic high of 2.42 million viewers. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2024; Indianapolis, Indiana, USA; Western Conference center Karl-Anthony Towns (32) of the Minnesota Timberwolves shoots the ball during the first half of the 73rd NBA All Star game at Gainbridge Fieldhouse.

NBC Poised to Grab NBA All-Star Game Rights

The deal would be a major coup for the network.
The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 10, 2024

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
May 2, 2015; Las Vegas, NV, USA; Referee Kenny Bayless (center) separates Manny Pacquiao (left) from Floyd Mayweather during their boxing bout at the MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 9, 2024

The Most Watched Boxing Matches Ever

The most-watched boxing match was the 2015 bout between Floyd Mayweather and Manny Pacquiao which drew 4.6 million PPV buys.
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.
July 8, 2024

Paramount and Skydance Unite: Major Shifts Loom for CBS Sports

The deal worth more than $8 billion will bring significant shifts to the parent of CBS Sports.