Monday December 4, 2023

Entries for Outdoor Races ‘Off the Charts’

Tough Mudder/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Spartan Race CEO and co-founder Joe De Sena spearheaded a purchase of rival Tough Mudder out of bankruptcy, a deal that was finalized in February 2020.

Then the pandemic hit.

“So, here we were dealing with the worst thing we could possibly deal with: a global shutdown,” De Sena told Front Office Sports. “We would be frauds if we blinked, crawled in the corner, and started crying.”

The first Tough Mudder event since December 2019 is slated for April 24-25 outside Atlanta. It will run with about a third of the traditional capacity, with pre-event health screening surveys and event workers/volunteers in masks.

Spartan Race and Tough Mudder have 64 U.S. events scheduled this year. The average cost for a Spartan Race is $130 and Tough Mudder’s average entry fee is $93. Four Spartan events have already taken place. 

“The millions of people who took up running or cycling or have been working out in their basement or garage over the past year haven’t had an outlet to actually put that to work,” Tough Mudder CEO Kyle McLaughlin said. “The number of new customers is off the charts right now.”

The pandemic forced between 15,000-20,000 events to be canceled or postponed last year, according to industry trade group Running USA. That trend has continued into this year with major road races. The Boston Marathon — which was canceled last year and would traditionally run in April — is now scheduled for Oct. 11. 

“We are not likely to see events with 40,000 people, but we may start seeing events with 10,000 and 20,000 participants with best practices in place,” Running USA CEO Dawna Stone told FOS.

Copy Link
Link Copied
Link Copied

What to Read

Spartan Ukraine

Spartan Race CEO Delivers Aid to Ukraine — In Person

Spartan Race CEO Joe De Sena took a hands-on approach to help Ukraine as sports teams and leagues pledge millions in aid.

Lewis Hamilton Among Stars Investing In Athletic Greens

Formula 1 driver Lewis Hamilton and U.S. gold medalist Shawn Johnson are among the high-profile individuals investing in Athletic Greens.

Spartan Race, Tough Mudder See Demand Spike as Events Return

Spartan Race and the rest of the running industry expect participants to surge back after the pandemic wiped out 2020.
Reebok Royal Glide shoe

Adidas Exploring Sale of Struggling Reebok Brand

Adidas acquired Reebok for $3.8 billion in 2006. The company was founded in England in 1958 and first came to market in the U.S. in 1979, releasing aerobics, running and basketball shoes early on.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
Peloton is recalling 2.2. million bikes.
May 11, 2023

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.