• Loading stock data...
Thursday, April 24, 2025

Endeavor Reportedly Acquires Mailman for $60M

  • Endeavor has agreed to acquire sports digital agency Mailman Group.
  • The deal is worth roughly $60 million.
Benny Sieu-USA TODAY Sports

The UFC’s parent company is continuing its takeover.   

On Friday, Endeavor agreed to acquire sports digital agency Mailman Group in a deal worth roughly $60 million, according to Sports Business. The deal is expected to be confirmed in the coming weeks. 

Endeavor China — formed in 2016 as a joint venture with Tencent, Sequoia Capital, and FountainVest Partners — will operate Mailman. The acquisition was first planned in 2019 but was put on hold due to the global pandemic. 

Launched in 1999, Mailman was an early pioneer for media and advertising in China through postcards but has since established an international footprint through its digital services for global sports organizations. 

The Premier League’s Liverpool FC became Mailman’s first international client in 2009, and the company hasn’t looked back since. 

  • It manages the NBA’s social media, driving growth outside the U.S. and developing long-term engagement strategies. 
  • Raised $25 million in 2016 from Chinese investors Yao Capital, Kaixin Capital, and WeCapital. 
  • Acquired Seven League in 2017 to provide consultancy and agency services to help leaders in sports build a global digital media business. 

Last month, Endeavor raised $511 million in its IPO at a valuation of $10 billion, per Bloomberg. The company also held a private placement, bringing the total raised to $1.8 billion. 

New England Patriots owner Robert Kraft and AC Milan owner Paul Singer were among the group of new investors. 

Endeavor will report its first earnings results on June 2, 2021. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Anthony Edwards

Anthony Edwards Increases Fine Lead With ‘Bigger Than Yours’ Taunt

The Timberwolves star has led the NBA in fine money this year. 
Apr 20, 2025; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) during the first half against the Orlando Magic at TD Garden.

NBA Playoffs Deliver Most-Watched Opening Weekend in 25 Years

It was the most-watched opening weekend on ESPN platforms.

Adam Silver Floated 10-Minute Quarters. NBA Players Said No

NBA players gave mixed thoughts on the high volume of three-point shots.
Nico Harrison

Nico Harrison Says Luka Trade Backlash Surprised Him

The Mavericks GM spoke about the trade—in front of cameras—Monday.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.