Tuesday December 5, 2023

Endeavor Revenue Hits $1.1B in Second Quarter

  • Endeavor, the parent company of UFC, generated $1.1 billion in revenue in Q2 2021.
  • Q2 revenue marks a $650 million increase compared to the same period a year ago.
Troy Taormina-USA TODAY Sports/Design: Alex Brooks
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Endeavor generated $1.1 billion in revenue in Q2 2021 — a $650 million increase compared to the same period a year ago. 

The results were driven by the return of live events and audiences, which led to the biggest first half of the year in UFC history.

Endeavor’s events, experiences, and rights segment saw revenue reach $528.7 million — $408.8 million more than in Q2 2020. It’s been a busy year for the company all-around.

  • UFC inked a 10-year, $175 million deal with Crypto.com in July.
  • Endeavor China acquired sports digital agency Mailman Group in July for roughly $60 million.
  • Its On Location Experiences property became the exclusive global hospitality partner of the 2024, 2026, and 2028 Olympics in June in a deal worth at least $1.3 billion. 

Endeavor raised $511 million in its initial public offering in April. The company also held a private placement that brought the total raised to $1.8 billion and made New England Patriots owner Robert Kraft and AC Milan owner Paul Singer stakeholders in Endeavor.

Billionaires Michael Dell and Oracle co-founder Larry Ellison acquired some of the 74.5 million shares sold during the IPO, as well.

Endeavor’s full-year revenue is expected to range between $4.8 and $4.85 billion.

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