Thursday December 7, 2023

Endeavor Reportedly Acquires Mailman for $60M

  • Endeavor has agreed to acquire sports digital agency Mailman Group.
  • The deal is worth roughly $60 million.
Benny Sieu-USA TODAY Sports
Copy Link
Link Copied
Link Copied

The UFC’s parent company is continuing its takeover.   

On Friday, Endeavor agreed to acquire sports digital agency Mailman Group in a deal worth roughly $60 million, according to Sports Business. The deal is expected to be confirmed in the coming weeks. 

Endeavor China — formed in 2016 as a joint venture with Tencent, Sequoia Capital, and FountainVest Partners — will operate Mailman. The acquisition was first planned in 2019 but was put on hold due to the global pandemic. 

Launched in 1999, Mailman was an early pioneer for media and advertising in China through postcards but has since established an international footprint through its digital services for global sports organizations. 

The Premier League’s Liverpool FC became Mailman’s first international client in 2009, and the company hasn’t looked back since. 

  • It manages the NBA’s social media, driving growth outside the U.S. and developing long-term engagement strategies. 
  • Raised $25 million in 2016 from Chinese investors Yao Capital, Kaixin Capital, and WeCapital. 
  • Acquired Seven League in 2017 to provide consultancy and agency services to help leaders in sports build a global digital media business. 

Last month, Endeavor raised $511 million in its IPO at a valuation of $10 billion, per Bloomberg. The company also held a private placement, bringing the total raised to $1.8 billion. 

New England Patriots owner Robert Kraft and AC Milan owner Paul Singer were among the group of new investors. 

Endeavor will report its first earnings results on June 2, 2021. 

Copy Link
Link Copied
Link Copied

What to Read

NBA in Vegas? LeBron and RedBird Are All In

RedBird Capital Partners, Fenway Sports Group working with NBA superstar.

The Most Talked-about Part of the NBA Tourney? Look Down

Floors generate widespread rebuke for both design and safety.
NLL Seals Las Vegas

Meaningful NBA Games Finally Hit Las Vegas. Expect More

End of NBA In-Season Tournament is latest major event to hit sports boomtown.

NBA Viewers Like the In-Season Tourney. What About Broadcasters?

The NBA In-Season Tournament could attract new media partners.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Jon Rahm

LIV Golf’s Signing of Jon Rahm Further Complicates Partnership Negotiations

The world's third-ranked golfer is joining LIV Golf's roster.
A view of a 1914 Baeb Ruth rookie card in a protective casing from the Sportscard Guaranty Company.
December 4, 2023

Babe Ruth Rookie Card Sets Player Record at $7.2M

It’s the most expensive piece of Babe Ruth memorabilia ever sold.
Shaun White Josh Harris
December 6, 2023

Josh Harris Doubles Down on Sports as an Asset Class with Latest Investment

Shaun White is partnering with Washington Commanders owners Josh Harris and David Blitzer to purchase an action sports camp.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
PFL Bellator
November 20, 2023

PFL Completes Acquisition of Bellator, Readies to Challenge UFC

“Today, the MMA market changed,” PFL Founder Donn Davis said.
November 14, 2023

German Soccer Pushing $1.1B Rights Deal To Private Equity Investors

Governing body mounting third attempt for outside investment
CAA logo on side on building
November 13, 2023

CAA Forms Sports-Focused Investment Bank In Continued Expansion Push

Powerhouse agency looks to further expand dealmaking capabilities
Mercedes-AMG Petronas driver George Russell drives on the track during the Formula One Las Vegas Grand Prix Launch Party at Las Vegas Strip.
November 10, 2023

Ticket, Hotel Prices Plummet As Las Vegas GP Nears

Lack of competitive drama for F1 event fuels market crash