• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

Crypto Exchange Scores Massive UFC Deal

  • The Ultimate Fighting Championship inked a sponsorship deal with Crypto.com for a reported 10 years and $175 million.
  • Crypto.com signed a $100 million deal with Formula 1 last week.
Crypto.com/Design: Alex Brooks

If you want to find a platform for purchasing cryptocurrency, just turn on your favorite sport.

The Ultimate Fighting Championship inked a 10-year, $175 million deal with Crypto.com that will put the trading platform’s branding on fighters’ apparel, training staff clothing, and in the Octagon fighting ring.

In May, UFC announced plans to roll out a blockchain-based token in coordination with Socios and Chiliz.

Crypto companies are charging into sports as they look for mainstream exposure.

  • Crypto.com signed a five-year, $100 million deal with F1 last week. It already has partnerships with Serie A and the Montreal Canadiens.
  • Also last week, FTX signed a sponsorship deal with power couple Tom Brady and Gisele Bündchen, and StormX bought rights to the Portland Trail Blazers’ jersey patch in a first for the NBA.
  • eToro has sponsorship deals with numerous European soccer teams, particularly in the Premier League and Bundesliga.
  • FTX won the naming rights to the Miami Heat’s arena on a 19-year, $135 million deal. The San Antonio Spurs said they would consider crypto sponsors after its deal with AT&T expires next year.

The deal begins Saturday at UFC 264, which is headlined by the fight between Conor McGregor and Dustin Poirier. April’s UFC 261 had over 700,000 pay-per-view buys.

UFC fighters are not unionized and will not get a cut from the deal. They can pursue their own partnerships with Crypto.com and become paid ambassadors.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News

0:00
0:00

Featured Today

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’
Super Bowl
February 11, 2024

Does the Vegas Super Bowl Make Economic Sense? Depends Where You Get Your Figures

The game’s impact on an already bustling town is a thorny subject.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
Jordan Spieth

Will PGA Tour-PIF Deal Get Done? Some Players Say: Don’t Bother

Spieth, Simpson among those to question need for Saudi pact after SSG investment.
Baltimore-Orioles-Camden-Yards
January 31, 2024

Capital Changes: Orioles’ Sale Marks Latest Deal in a Rapidly Transforming Region

Deal for MLB team follows Leonsis arena project, Harris purchase of the Commanders.
January 31, 2024

PGA Tour Taps Into Deep Base of Team Owner Experience With SSG Deal

New investor group boasts more than 200 years of combined team leadership.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Golf bag leaning on PGA Tour signage
January 31, 2024

PGA Tour Scores Investment Worth Up To $3 Billion and Gives Players Equity

Players collectively get $1.5 billion in equity shares based on performance.
Orioles lawsuit
January 30, 2024

Baltimore Orioles Reportedly Being Sold to Two Billionaires

Owner John Angelos is set to sell the team for $1.725 billion.
January 30, 2024

Tom Brady’s Next Big Move: Merging TB12, Brady Brand with NOBULL

Tom Brady is merging TB12 and Brady Brand with NOBULL.
January 29, 2024

Unexpected Hockey Card Find Is Set for Historic Outcome

Auction for case including Gretzky’s rookie card called the “greatest unopened find” in modern collecting.