• Loading stock data...
Wednesday, September 3, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

  • The video racked up over 2 million views in about 12 hours.
  • Brees has been a PointsBet brand ambassador since July 2021.
Drew Brees smiling while wearing hat
Chuck Cook-USA TODAY Sports

One of America’s prominent sportsbooks has electrified the internet with what is now understood to be an elaborate publicity stunt.

In the early hours of Friday morning, videographer Rafael Hernández tweeted a video depicting NFL legend Drew Brees supposedly getting struck by lightning while shooting a commercial in Catatumbo, Venezuela for PointsBet.

The video racked up over 2 million views by Friday afternoon.

Many on the internet — including several prominent media members — reported on the alleged incident and were attempting to provide updates on Brees’ condition. PointsBet itself even released a statement in line with the situation.

But as it turns out, the whole episode was part of a marketing campaign with Brees to promote PointsBet’s Lightning Bets on its app.

The sportsbook tweeted out a second video confirming that the first was part of the stunt. Brees himself also confirmed he was not struck by lightning.

PointsBet did not immediately respond to Front Office Sports’ request for comment.

Drew Brees Joins Purdue NIL Collective To Help All Sports Athletes

It’s the former NFL star’s biggest foray into NIL.
September 2, 2022

Brees joined PointsBet as a brand ambassador in July 2021 and was given an equity stake in the company as part of the deal.

In July 2022, the future Hall of Famer bought into a Major League Pickleball franchise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The cast of ESPN College GameDay begins their show prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025. The show is the final one for Lee Corso.

OSU Sophomore Wins $250K in McAfee ‘GameDay’ Kicking Contest

The former NFL punter started offering prize money for kicks in 2023.

NFL’s 16-Game International Slate of Games Nears Reality

The league will play a record seven games outside the U.S. this season.
Aug 30, 2025; Columbus, Ohio, USA; Texas Longhorns quarterback Arch Manning (16) drops back to pass against the Ohio State Buckeyes in the first half at Ohio Stadium.

On This Year’s CFB Rosters, Even Backup QBs Make Six Figures

The going rate for backup quarterbacks is in the mid-six-figures.

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.