Thursday September 21, 2023
The Best Employers in Sports Survey is Now Open!

Drew Brees Joins Purdue NIL Collective To Help All Sports Athletes

  • A Purdue NIL collective has enlisted Drew Brees as a member of its executive board.
  • With his help, it will offer deals to every athlete at Purdue.
Chuck Cook-USA TODAY Sports
Front Office Sports Today

Could Promotion-Relegation work in College Football?

The proposal aims to create an exciting media product while reducing travel for non-football sports.
Listen Now
September 21, 2023 | Podcast
Copy Link
Link Copied
Link Copied

On Thursday afternoon, Purdue athletes, local media members, department supporters, and alumni gathered at a pizza parlor in Indiana ahead of the Purdue Boilermakers football team’s matchup against Penn State. 

In any other year, it may have been a normal pregame event. But it was far from that — and not just because one of its attendees was former New Orleans Saints star quarterback and Purdue alum Drew Brees.

The event was held to announce that a name, image, and likeness collective called The Boilermaker Alliance has enlisted Brees as the newest member of its board — and that with his help, it will offer deals to every athlete at Purdue. That’s 385 athletes total — the organization was clear that it would not discriminate.

The organization said it plans to raise $6 million each year to contribute to athletes’ NIL earnings.

The Boilermaker Alliance is a 501(c)(3), meaning that it has designated itself as a collective with a focus on supporting charitable causes. The organization will also help athletes with financial literacy and development in addition to the deals it will provide.

“It’s about character development,” Brees said. “It’s about leadership development. It’s about education. Financial education.”

The program also featured current and former athletes who have done charitable work in the local community. “We should be able to use [the NIL] platform to give back,” Purdue basketball’s Jayla Smith told reporters. 

This isn’t Brees’ maiden voyage into the NIL space, but it’s certainly his most substantial. He offered Purdue softball player Emilee Cox a deal at the end of last season, but otherwise has been relatively quiet until now.

Brees told reporters he first got involved through a former teammate — and that it only took a few phone calls and a matter of weeks to solidify his role as a leader in the organization.

Copy Link
Link Copied
Link Copied

What to Read

Fanatics is buying auction marketplace PWCC.

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.

RFK Stadium Bill Advances in Congress

Congress' vote is the first step towards returning the NFL to D.C.

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.
podcast thumbnail mobile
Front Office Sports Today

Could Promotion-Relegation work in College Football?


Featured Today

Teams without secured venue situations could be left out of a potential XFL-USFL merger.

XFL-USFL Merger Could Drop Teams, Change League Name

Teams without secured venues could be cut from a XFL-USFL merger.
September 21, 2023

Rupert Murdoch's Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.
Could ESPN lose events such as the NBA Finals if it sold ABC.
September 21, 2023

Selling ABC Poses Billion-Dollar Dilemma for Disney and ESPN's Future

Losing ABC would create complications as ESPN enters NBA rights negotiations.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Renderings of the University of Virginia's new proposed athletic facilities.

Virginia Joins The College Facilities Arms Race

UVA plans to upgrade football and Olympic sports facilities.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.
Michigan State head coach Mel Tucker speaks at post game press conference after 31-7 win over Central Michigan at Spartan Stadium in East Lansing.
September 19, 2023

Mel Tucker Firing Would Prevent $80M Buyout on Historic Contract

Tucker was suspended after a report of alleged sexual harassment.
SMU has raised $100 million from donors before it forgoes media rights payments for the first nine years of its ACC tenure.
September 18, 2023

SMU Raises $100M for ACC Move as Basketball, Football Sales Surge

SMU has raised $100 million ahead of its 2024 move to the ACC.
September 17, 2023

Coach Prime, Unbeaten Colorado Keep Larger-Than-Life Hype Going

Boulder was the epicenter of college football over the weekend.
September 17, 2023

Learfield Recapitalization Extends Private Equity Presence In College Sports

Deal advances private equity's presence in college sports
September 14, 2023

Dartmouth Men’s Basketball Players File Petition to Unionize

There are two other similar NLRB cases pending.
Michigan State coach Mel Tucker looks on after a touchdown against Central Michigan during the second half at Spartan Stadium in East Lansing.
September 12, 2023

Michigan State Coach Denies Allegations Amid Unpaid Suspension

In his rebuttal, Mel Tucker called an upcoming hearing a “sham.”