• Loading stock data...
Thursday, December 25, 2025

Drew Brees’ Amazing Post-NFL Hobby

  • Drew Brees has taken up a breezy post NFL career hobby: e-foiling.
  • The nascent water sport involves riding on a motorized foil surfboard, hovering above the water.
Kim Klement-USA TODAY Sports, Lift/Design: Alex Brooks

Picture Marty McFly, except Drew Brees has one up on the famous time traveler — his board works on water.

The New Orleans Saints’ QB legend is enjoying his retirement by taking up eFoiling, a recreational sport that appears to elevate the act of surfing to something like hovering. Brees can hover a foot over water at up to 20 MPH.

eFoils have a thin post underneath the board pointing down into the water with wings on each side. This structure causes the board to stick out above the water and allows for surfing in calmer waters.

The eFoil came into existence when, as Brees explained on “The Ellen Degeneres Show,” someone thought, “Wouldn’t it be cool if we added a motor on here and a battery?”

The extra gear, which uses technology developed for drones, electric vehicles, and smartphones, allows eFoilers to cruise above the water for 90 minutes at a time — just make sure you’re near land when the charge runs out.

Brees’ enthusiasm could provide a lift to the water sport.

“There’s pent-up demand for something like this,” Lift CFO Stew Wagner told the San Francisco Chronicle. “There’s a huge growth opportunity.” 

  • In September, Lift and Flite were the main producers of commercial eFoils. The boards cost around $12,000.
  • Now, a handful of other brands offer the unique boards at prices from around $8,000 to $20,000.
  • The estimated worldwide demand for the boards has hit 100,000, Wagner noted, and added that the biggest markets were the U.S., Germany, France, and the Middle East.

“It’s a cross between surfing and flying,” Brees said.

Sounds like a nice alternative to getting sacked.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Featured Today

Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Sep 27, 2025; San Jose, California, USA; Bay FC forward Racheal Kundananji (9) takes a shot on goal against the Utah Royals in the second half at PayPal Park.

Some Women’s Soccer Stars Wouldn’t Qualify Under NWSL’s New ‘Rodman Rule’

Players oppose the policy and the union is planning to take action.
December 24, 2025

NBA Players Taking More Control Over Where Fine Money Goes

The NBPA matched $1.6 million in donations in the 2025 offseason.
Dec 21, 2025; Detroit, Michigan, USA; Detroit Lions cornerback Rock Ya-Sin (23) tackles Pittsburgh Steelers wide receiver DK Metcalf (4) during the fourth quarter at Ford Field.
December 24, 2025

DK Metcalf Will Lose More Than $45M After NFL Upholds Suspension

The suspension voids $45 million in guaranteed money.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Aug 22, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC address the media after the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
December 23, 2025

Brooks Koepka Leaving LIV Golf After Four Years

The golfer’s future on the PGA Tour or elsewhere is unclear.
December 23, 2025

NWSL Moves Forward With Star Rule After Players Rejected Plan

Players wanted to raise the salary cap instead.
December 22, 2025

DK Metcalf Suspended Two Games For Swinging at Fan

Metcalf plans to appeal.
December 19, 2025

Naomi Osaka Leaving Agency She Co-Founded Three Years Ago

Osaka co-founded Evolve with Stuard Duguid.