• Loading stock data...
Wednesday, August 27, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Drake, Nike to Launch ‘NOCTA’ Sub-Label

  • Drake and Nike are launching a sub-label inspired by the rapper’s nocturnal creative process.
  • The parties previously teamed up this year for a capsule collection when Drake announced his upcoming “Certified Lover Boy” album.
Nike

Drake and Nike are launching a sub-label, NOCTA, inspired by the rapper’s nocturnal creative process. Drake teased the partnership in his “Laugh Now, Cry Later” music video released in August that was shot at the Nike Headquarters in Beaverton, Ore.

The two parties previously teamed up this year for a capsule collection when Drake announced the release of his upcoming “Certified Lover Boy” album. NOCTA will go on sale on Dec. 18 and include “functional, comfortable” apparel that is “adaptable from one environment to the next.” 

Full Circle:

  • “Growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike,” Drake said in an essay about NOCTA. “It didn’t mean anything unless it had a Swoosh.” 
  • He added that he always felt like there was an opportunity for Nike to “embrace an entertainer the same way they had athletes.” 
  • Drake previously signed with Nike’s Jordan Brand in 2013, releasing apparel and sneakers in collaboration with his OVO record label. 
  • Nike has been a topic in several Drake songs and verses, including “Jumpman” in 2015 and “Sicko Mode” in 2018, where he said he was “checks over stripes.”

The financial terms of Drake’s deal were not disclosed, but fellow rapper Kanye West’s long-time partnership with Adidas for his Yeezy sneaker line could provide some insight: the brand did $1.5 billion in 2019 sales, of which West reportedly gets more than a 10% cut. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More Than Jerseys: Tennessee-Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school.
Stanford

John Donahoe Taking Over Stanford Sports After Rocky Nike Tenure

John Donahoe will be Stanford’s AD after a four-year stint running Nike.
WNBA

Portland WNBA Team Will Be Fire, Bigger Choices Loom

The WNBA’s 15th franchise is bringing back the Fire.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.