Front Office Sports Today
Could Promotion-Relegation work in College Football?
The proposal aims to create an exciting media product while reducing travel for non-football sports.
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DraftKings saw second-quarter revenues increase 297% year-over-year to $298 million.
Monthly unique paying users nearly quadrupled to 1.1 million from 295,000, and monthly revenue per user grew 27% to $80.
However, those figures have not yet eclipsed the hefty cost of operations and marketing. The company took a net loss of $305.5 million, compared to $520.2 million in Q2 2020.
DraftKings has worked to expand and diversify as sports betting companies compete for users.
- On Thursday, DraftKings announced a deal with Genius Sports to access Genius’ data and sports betting products for the NFL, NBA, NHL, MLB, and other leagues.
- Last week, DraftKings said it would open betting-themed sports bars with Sports & Social.
- In July, the company said it was establishing an NFT platform with Tom Brady’s Autograph.
- The company indicated that its March purchase of sports betting media network VSiN was for $70 million.
DraftKings operates in 12 states, representing a quarter of the U.S. population. The company also has a nascent iGaming business, which is active in four states.
Editor’s Note: DraftKings is an FOS partner.
