• Loading stock data...
Tuesday, November 11, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Do You Smell It

XFL
Troy Wayrynen-USA TODAY Sports

With news the XFL will return in spring 2022, there are several questions. Chief among them: Who’s taking the media rights?

During bankruptcy proceedings, the league had pitched a 2021 “made-for-TV” season, but the new plan doesn’t seem to follow that line of thinking. Ratings for the 2020 iteration of the XFL started out well, but Week 5 viewership was 63% below Week 1, with an average of 1.16 million viewers.

After an ownership group including Dwayne “The Rock” Johnson and Dany Garcia bought the XFL in August, Fox Sports signaled it was still interested in broadcasting the league. ESPN was wary of a new owner not named Vince McMahon, but indicated it could be open to continuing its partnership.

XFL Timeline:

2001: McMahon — who also founded the WWE — launched the XFL, which fizzled out after one season.

2018-20: McMahon poured $200 million into the relaunch effort.

February 2020: XFL 2.0 kicked off.

March 2020: Season called off because of COVID-19, employees laid off less than a month later.

April 2020: The XFL filed for Chapter 11 bankruptcy.

August 2020: Johnson and business partner Dany Garcia, along with RedBird Capital, purchased the league for $15 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 27, 2025; Oxford, Mississippi, USA; LSU Tigers head coach Brian Kelly reacts during the fourth quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.

Brian Kelly Pushes LSU for $53M Buyout, Refuses Partial Offers

The coach has reportedly rejected settlement offers.

Brian Daboll Fired As Giants Carousel Spins: Eye 5th Coach in 10..

New York is 2–8 this season following Sunday’s loss to the Bears.
Nov 9, 2025; Landover, Maryland, USA; President Donald Trump is interviewed by Fox play-by-play announcer Kenny Albert and analyst Jonathan Vilma during the third quarter of a game between the Washington Commanders and the Detroit Lions at Northwest Stadium
opinion

Fox Fumbles Donald Trump Interview During NFL Broadcast

Fox passed on wide-open windows to ask big questions.

Trump Tries to Reassert Influence Over Commanders Stadium Plans

The president was loudly booed at the Lions-Commanders game.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.