Wednesday, October 21, 2026

Do You Smell It

XFL
Troy Wayrynen-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

With news the XFL will return in spring 2022, there are several questions. Chief among them: Who’s taking the media rights?

During bankruptcy proceedings, the league had pitched a 2021 “made-for-TV” season, but the new plan doesn’t seem to follow that line of thinking. Ratings for the 2020 iteration of the XFL started out well, but Week 5 viewership was 63% below Week 1, with an average of 1.16 million viewers.

After an ownership group including Dwayne “The Rock” Johnson and Dany Garcia bought the XFL in August, Fox Sports signaled it was still interested in broadcasting the league. ESPN was wary of a new owner not named Vince McMahon, but indicated it could be open to continuing its partnership.

XFL Timeline:

2001: McMahon — who also founded the WWE — launched the XFL, which fizzled out after one season.

2018-20: McMahon poured $200 million into the relaunch effort.

February 2020: XFL 2.0 kicked off.

March 2020: Season called off because of COVID-19, employees laid off less than a month later.

April 2020: The XFL filed for Chapter 11 bankruptcy.

August 2020: Johnson and business partner Dany Garcia, along with RedBird Capital, purchased the league for $15 million.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Says There Will be ‘Heightened’ Security at Paris Game

The Saints and Steelers are set to play amid civil unrest.

Netflix Releases Q3 Earnings, Preps Big Q4 for Sports

The streaming giant tried to put a hopeful spin on staff cuts.

NFL, Eagles Defend Handling of Jalen Hurts’s Blood Clots

The QB was examined at Cleveland Clinic in London.
podcast thumbnail mobile
Front Office Sports Today

10/21/26 – T-Mac Backs Clippers Penalty, 80-to-1 Rays Haunt Sportsbooks, Jay-Z Picks Jay-Z

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.