• Loading stock data...
Wednesday, October 15, 2025

Disney, Viacom18 Secure Coveted IPL Rights

IPL
IPL

The auction for media rights to the Indian Premier League began Sunday, with Viacom18 and Disney among the winners walking away.

Viacom18, a joint venture between Mukesh Ambani’s Reliance Industries, Paramount Global, and investment company Bodhi Tree Systems, secured streaming rights to the months-long tournament as part of a five-year, $2.6 billion deal.

The IPL’s TV rights reportedly went to Disney for $3 billion over the next five years.

  • Star India, which Disney acquired in 2019 through its $71.3 billion acquisition of 21st Century Fox, paid roughly $2.5 billion for rights from 2017 to 2022.
  • This year’s auction marks the first time the Board of Control for Cricket in India is selling the IPL’s broadcast and streaming rights individually.
  • In 2020, 44% of Indian households watched an IPL match live, totaling 61 billion viewing minutes.

Two packages are left to be sold — TV and digital broadcasting rights outside India and non-exclusive rights for certain matches — and the auction will resume Tuesday.

IPL Appeal

The growing price tag for the IPL’s media rights aligns with its teams’ growing valuations. 

Indian billionaire Sinjiv Goenka bought two teams for $950 million and $750 million last year, expanding the tournament to 10 teams. IPL clubs’ valuations are growing at a faster rate than NFL and NBA teams.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

WNBA’s Fire Prematurely Announce Head Coach Hire on LinkedIn

Portland is expected to hire Alex Sarama from the Cavaliers, FOS confirmed.
Apr 4, 2025; Tampa, FL, USA; South Carolina Gamecocks head coach Dawn Staley reacts during the first quarter in a semifinal of the women's 2025 NCAA tournament against the Texas Longhorns at Amalie Arena.

Dawn Staley Says NBA Far From Ready to Hire a Female Head..

South Carolina’s women’s basketball coach interviewed with the Knicks.
Mat Ishbia

Mat Ishbia Countersues Suns Minority Owners in Transparency Fight

He claims two minority partners are manufacturing a “contrived legal drama.”

Cavaliers Go All In, Lead NBA With Record $392M Payroll

The Cavs are the only second-apron violator in the NBA.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.
Micah Parsons
exclusive
October 14, 2025

NFL Scorigami Creator Blames Glitches on Twitter Platform Changes

The bot has been glitching all NFL season, and fans have noticed.
MLS
October 14, 2025

MLS Publishes Unchecked AI-Generated Game Recaps

Humans are not reviewing the articles for accuracy.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 5, 2025; Flushing, NY, USA; Carlos Alcaraz of Spain and Novak Djokovic of Serbia embraces after their match in the semifinal of the men’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
October 13, 2025

Six Kings Slam Returns With Record $6M Prize, Netflix Deal

The Six Kings Slam is held in Riyadh, Saudi Arabia.
Mar 5, 2023; Dallas, Texas, USA; A view of the NBA logo and NBA app logo and basketballs in front of the base during warms up before the game between the Dallas Mavericks and the Suns at the American Airlines Center.
October 13, 2025

NBA Will Take Over League Pass After WBD Divorce

The league now has full operational control of those media assets.
Aces
October 10, 2025

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
Spectrum
October 10, 2025

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.