• Loading stock data...
Sunday, April 21, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Disney Sells Out Ad Time for NHL All-Star Weekend

  • Disney books 12 unique sponsors; 34 unique advertisers.
  • Sponsors include Honda, Lexus, and Goodyear.
Stephen R. Sylvanie-USA TODAY Sports

When the NHL returned to ESPN after 17 years, hockey fans rejoiced. They’re not the only ones happy to see the league back for its second season on the Walt Disney Co.’s ESPN and ABC channels. 

Corporate sponsors are welcoming the return of NHL All-Star Weekend to ABC and ESPN with their advertising dollars. 

Disney has sold out commercial inventory for the upcoming 2023 Honda NHL All-Star Weekend from Feb. 3-4 in South Florida. 

Coverage will include: the Skills Competition on Friday, Feb. 3 (7 p.m. ET on ESPN and ESPN+); and the All-Star Game on Saturday, Feb. 4 (3 p.m. ET on ABC and ESPN.)

Disney declined to specify ad revenue. But the entertainment giant said booked cash had risen 115% since last year.

According to research company EDO, Disney rang up $2.5 million in ad revenue for last year’s NHL All-Star Weekend. So the Mouse House could be looking at an estimated ad haul of $5.4 million for this year’s NHL All-Star Weekend. 

“It’s a nice marriage of a great sport with a tremendous brand and great distribution. Advertisers have been excited about being with us,” said Sean Hanrahan, senior vice president of sports brand solutions for Disney Advertising, told Front Office Sports in an interview. 

“We’re sold out for the All-Star Game and the Skills Competition. We have 12 unique sponsors with various positions throughout both events. We feel great about having the NHL.” 

Disney Rings Up $90M In NHL Ad Sales For New Season

Disney has rung up $90M in ad sales for sophomore season.
October 12, 2022

Details on Disney’s NHL All-Star Weekend ad sales:

  • Disney has scored 12 unique sponsors and 34 unique advertisers for its coverage. They come from various business categories, including automotive, entertainment, financial services, and fast food.
  • Skills sponsors include title sponsor Honda, Upper Deck, Geico, Discover, Enterprise, Great Clips, and Chipotle.
  • All-Star Game sponsors include title sponsor Honda, Lexus, Goodyear, Enterprise, Discover, and Navy Federal Credit Union.
  • Some advertisers are buying time in both events, including: Apple, American Express, Mercedes-Benz, Taco Bell, Toyota, Procter & Gamble, Walmart, and Wendy’s.
  • Lexus will sponsor the first intermission report during the All-Star game; Discover will sponsor the second intermission.
  • On the digital front, Enterprise will sponsor “The Drop,” a live digital pregame show streaming on the ESPN app and ESPN’s YouTube, Twitter, and Facebook platforms.  
exclusive

ESPN Reveals Its Broadcast Plans For Return To NHL

ESPN is planning on-ice camera operators and access to the NHL’s replay…
October 11, 2021

John Buccigross will call Friday’s Skills event on ESPN, with analyst Brian Boucher and reporters AJ Mleczko and Emily Kaplan.

On Saturday, Sean McDonough will call the All-Star Game on ABC, with analyst Ray Ferraro and Kaplan reporting from rinkside. 

Anchor Steve Levy will host studio coverage of All-Star Weekend with NHL legends Chris Chelios and Mark Messier as analysts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stanley Cup-Keeper Miragh Bitove is Ready to Protect the Hardware

To safeguard what may be the most-recognizable trophy in all of sports, she’s never more than an arm’s length away from the precious metal.

Utah Fans Rush for Season Tickets (for a New NHL Team With No Name)

More than 20,000 season-ticket deposits have been made for the newly relocated NHL team.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.
April 17, 2024

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
April 18, 2024

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.