Wednesday, July 22, 2026

Dest, Pulisic Lead Way For Increasing U.S. Soccer Player Value

  • The $73.1 million transfer of Christian Pulisic to Chelsea in 2019 has opened doors to the English Premier League for Americans.
  • Pulisic is the highest-paid American soccer player yet.
Christopher Hanewinckel/USA TODAY Sports

The past seven years have been nothing short of monumental for American soccer. American players are making a headway in the world of soccer by signing with big European clubs but with bigger fees than their predecessors. 

There are now almost 30 Americans playing in Europe, the most there has ever been. 

The historic transfer of Christian Pulisic from the Bundesliga’s Borussia Dortmund to the Premier League’s Chelsea at a record price of $73.1 million in 2019 perked up ears of the international soccer leagues. The 22-year old attacker is the highest-paid American soccer player, helping Americans gain reputation in the broader market and increasing soccer visibility at home. 

Young American players are getting more minutes in their respective clubs and more opportunities to prove themselves in places where very few Americans ventured previously. The trend suggests that American players are branching out all across Europe — opening access on the other side of the pond. 

Another young American that has been making headwinds is Sergiño Dest. The 19-year-old right back recently transferred to Spanish La Liga giant FC Barcelona from Ajax in October, sealing a five-year contract. His transfer fee was $25 million.

Dest’s move also follows Weston McKennie, the 21-year-old who went on loan from Bundesliga’s Schalke 04 to nine-time defending Italian Serie A champion Juventus in September. McKennie became only the third player to appear in Serie A when he debuted in the club’s season opener last month.

Most recently, Philadelphia Union’s 19-year-old star midfeilder Brenden Aaronson will be transferring to Austria’s FC Salzburg after this season. Although Major League Soccer has not revealed the specific terms of the agreement, the Philadelphia Inquirer reported that Salzburg will pay a $6 million transfer fee plus up to $3 million performance bonuses.

But before Dest and Pulisic, it was John Brooks who transferred from Bundesliga’s Hertha Berlin to Wolfsburg for $18.7 million in 2017. The then 24-year old Brooks was the first U.S. soccer player to have transferred for such a hefty fee.

More American soccer players are playing important roles in European soccer leagues as the U.S. men’s soccer continues to grow. And as European teams start to embrace younger players, the subsequent quality of the players in the U.S. will also rise along with bigger and better brand deals following them. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images

ESPN Expected to Lay Off NFL Insider Tom Pelissero

Pelissero had been at NFL Network since 2017.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
July 20, 2026

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.
July 21, 2026

Late-Night Drug Tests Spark Backlash, Intrigue at Tour de France

Riders are pushing back on rare overnight anti-doping tests.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
Cycling - Tour de France - Stage 9 - Malemort to Ussel - Malemort, France - July 12, 2026 UAE Team Emirates - XRG's Tadej Pogacar wearing the yellow jersey, UAE Team Emirates - XRG's Isaac Del Toro wearing the white jersey and Team Visma | Lease a Bike's Jonas Vingegaard wearing the polka-dot jersey in action as a spectator dressed in a costume cheers on during stage 9
July 13, 2026

Tadej Pogačar Says Heat Demands Tour de France Overhaul

Stage 9 was cut by 18.6 miles under a red alert.