Monday, July 20, 2026

Deion Sanders’ Impact Makes Tickets Pricier Than NFL Games

  • Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
  • TickPick’s get-in price for Colorado-Oregon is $216, and its average purchase price is 115% more expensive than Oregon’s home average.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
Syndication: The Coloradoan

Coach Prime’s impact on college football stretches beyond Boulder as ticket demand surges to see the Deion Sanders-coached Colorado Buffaloes play Oregon in Eugene this Saturday.

Before this season began, TickPick’s average purchase price for Colorado-Oregon was $93. Since Colorado has started 3-0 with wins over TCU, Nebraska, and Colorado State, the average purchase price for the Buffs’ upcoming matchup in Oregon has shot up 131% to $215. The average purchase price of the Oregon-Colorado game is also 115% more expensive than Oregon’s home average purchase price ($100).

TickPick notes that Oregon-Colorado’s average ticket price is more expensive than 14 of 16 upcoming Week 3 NFL games. Only Bears-Chiefs and Raiders-Steelers are more expensive. For Oregon, their game against Colorado is the Ducks’ most expensive ticket of the season, with a current cheapest get-in price of $216—four times as much as the cheapest ticket sold ($50) for Colorado-Oregon before the season kickoff.

The biggest purchase for Oregon-Colorado was $1,592 spent on four tickets for $398 apiece. The best seat remaining at Oregon’s Autzen Stadium is Section 12, Row 7, for $718 a ticket.

The Colorado faithful are traveling to see the Sanders show in Eugene, as 10% of all purchases on TickPick come from Colorado zip codes. Oregon zip codes account for 34% of ticket sales, followed by California (23%), Washington (14%) and New York (6%).

It is the final season of Colorado and Oregon being in the Pac-12 conference amid the league’s collapse. Colorado will join the Big 12 in 2024, while Oregon is headed to the Big Ten.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 Spain's Pedro Porro celebrates after the match

World Cup Final Get-In Ticket Soars to Around $10,000

Ticket prices spiked in the day before the Spain-Argentina match.
Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Atlanta Stadium, Atlanta, Georgia, U.S. - July 15, 2026 Argentina's Lionel Messi wipes his face as coach Lionel Scaloni gives instructions to his players during a hydration break

How This World Cup Will—and Won’t—Change Sports

The tournament will be remembered for hydration breaks, ticketing, and ref tech.

World Cup Final Ticket Prices Spike Higher Than $7,700

Messi is boosting demand, but travel remains a barrier.
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Nate Burleson on Russell Wilson at CBS, Travis Kelce’s Media Future, and Seahawks $9.6B Sale

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.