Deion Sanders’ Impact Makes Tickets Pricier Than NFL Games

Coach Prime’s impact on college football stretches beyond Boulder as ticket demand surges to see the Deion Sanders-coached Colorado Buffaloes play Oregon in Eugene this Saturday.

Before this season began, TickPick’s average purchase price for Colorado-Oregon was $93. Since Colorado has started 3-0 with wins over TCU, Nebraska, and Colorado State, the average purchase price for the Buffs’ upcoming matchup in Oregon has shot up 131% to $215. The average purchase price of the Oregon-Colorado game is also 115% more expensive than Oregon’s home average purchase price ($100).

TickPick notes that Oregon-Colorado’s average ticket price is more expensive than 14 of 16 upcoming Week 3 NFL games. Only Bears-Chiefs and Raiders-Steelers are more expensive. For Oregon, their game against Colorado is the Ducks’ most expensive ticket of the season, with a current cheapest get-in price of $216—four times as much as the cheapest ticket sold ($50) for Colorado-Oregon before the season kickoff.

The biggest purchase for Oregon-Colorado was $1,592 spent on four tickets for $398 apiece. The best seat remaining at Oregon’s Autzen Stadium is Section 12, Row 7, for $718 a ticket.

The Colorado faithful are traveling to see the Sanders show in Eugene, as 10% of all purchases on TickPick come from Colorado zip codes. Oregon zip codes account for 34% of ticket sales, followed by California (23%), Washington (14%) and New York (6%).

It is the final season of Colorado and Oregon being in the Pac-12 conference amid the league’s collapse. Colorado will join the Big 12 in 2024, while Oregon is headed to the Big Ten.