Wednesday, October 21, 2026

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

  • “It’s still flying in on Colorado. It’s going to be by far our biggest decision this weekend,” Caesars Sportsbook college football lead Joey Feazel told FOS.
  • Colorado leads all national championship futures at FanDuel with 15% of the tickets, 74% of which came in after kickoff last Saturday.
Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.
Tim Heitman-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Colorado closed as a 21-point road underdog to national championship runner-up TCU in its season opener on Saturday. The Buffaloes beat the Horned Frogs in a 45-42 thriller — and sportsbooks paid dearly for it.

Caesars Sportsbook college football lead Joey Feazel tells Front Office Sports that “the public definitely won,” with the popularity of the Colorado moneyline. Feazel says that a TCU game-winning drive would have been a perfect result for the book.

“Bettors were taking as high as +800 [Colorado moneyline] prematch and continued to bet them during in-game wagering,” DraftKings director of race and sports operations Johnny Avello tells FOS. “You ask if we won or lost on that particular game. How about hammered?”

BetMGM — where the Buffaloes opened at +900 and closed at +650 — reported 93% of the tickets and 68% of the handle on Colorado’s moneyline.

After Sanders’ new team far exceeded expectations, the books adjusted Colorado’s power ranking, affecting the betting line for its home opener this Saturday against Nebraska, as well as futures.

The Buffaloes opened as approximately eight-point underdogs to the Cornhuskers and are now around a three-point favorite — and the public will be all over them once again: At DraftKings, 92% of the bets and 91% of the handle are on the Buffs spread.

FanDuel tells Front Office Sports that Colorado vs. Nebraska has the second-highest handle of any football game this week behind only Thursday’s NFL opener between the Kansas City Chiefs and Detroit Lions.

Dave Mason from offshore sportsbook BetOnline says there is more money on the Colorado spread than for any NFL team this week, and that he expects it to be the most-bet game in the history of the company.

Deion Sanders’ Colorado debut vs. TCU drew 7.62 million viewers as Fox’s most-watched Week 1 Big Noon Saturday game ever.

Colorado Spurs Fox Big Noon Saturday Week 1 Viewership Record

It marked a 17% increase over last year’s Big Noon Saturday average.
September 7, 2023

“It’s still flying in on Colorado,” says Feazel. “It’s going to be by far our biggest decision this weekend. And what’s crazy to me is I haven’t seen much talk about [No. 11] Texas-[No. 3] Alabama, that’s the game of the week.”

“I am willing to accept the fact that I was wrong [betting on TCU] in Week 1, but I don’t think the overcorrection in the market is right,” says NESN betting analyst Sam Panayotovich, who says he is on Nebraska. “If they beat me again, then I’ll have my conversation with God.”

The futures markets are quickly representing another enormous liability for the books. At Caesars, Colorado national championship, WR/DB Travis Hunter for Heisman, and QB Shedeur Sanders for Heisman are the three most popular.

“It was our worst-case scenario before Saturday, and they are continually our worst-case scenario after Saturday,” Feazel says.

FanDuel says that Colorado leads all national championship futures with 15% of the tickets, 74% of which came in after kickoff last Saturday.

Meanwhile, at FanDuel, Hunter leads the Heisman futures with 30% of bets and 31% of handle, while Sanders has garnered 23% of bets and 22% of handle; 98% and 95% of the wagers, respectively, came in after Saturday’s kickoff, significantly moving those lines.

“There’s going to be a lot of people that love them, there’ll be a lot of people that hate them, but that’s great when it comes to betting because people will have an opinion and they will put their money where their mouth is,” says Panayotovich.

Colorado going all the way or winning the Pac-12 still sits around +10000 and +2200, respectively, but the growing public popularity is making the sportsbooks sweat a bit.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 11, 2025; College Park, Maryland, USA; Maryland Terrapins head coach Mike Locksley walks the sidelines during the first half against the Nebraska Cornhuskers at SECU Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images

Maryland Breaks Ice With $10M Mike Locksley Firing

$4.9 million is due to Locksley within 60 days.

College Football’s Emerging Powers Are Shaking Up TV Ratings

BYU–Notre Dame averaged 9.2 million viewers on ABC.

LSU Won’t Roster Ex-NBA Player As SEC Legal Battle Continues

Louisiana AG Liz Murrill called again for the SEC’s lawsuit to be dismissed.
Exclusive

Emails Reveal Powerful Network Behind Protect College Sports Act

New records shed light on how the PCSA passed the Senate.
podcast thumbnail mobile
Front Office Sports Today

10/21/26 – T-Mac Backs Clippers Penalty, 80-to-1 Rays Haunt Sportsbooks, Jay-Z Picks Jay-Z

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Polymarket logo appears in this illustration taken April 22, 2026.

Polymarket Removes Cornell 7 Market After Blowback

The market was only available on Polymarket’s international platform.
Cincinnati Bengal T.J. Houshmandzadeh places a $20 bet on the Cincinnati Bengals winning the Super Bowl during the FanDuel Sportsbook at Belterra Park Cincinnati Grand Opening at Belterra Park in Cincinnati.
October 7, 2026

Senator Says Sportsbooks VIP Betting Inquiry Will Expand

Sen. Richard Blumenthal tells FOS he’ll look at prediction markets, too.
Kalshi logo appears in this illustration taken April 22, 2026.
October 16, 2026

Who’s in Charge of the Oklahoma Tribe Doing Business With Kalshi?

Two men separately claim to lead a tribe doing business with Kalshi.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Sep 17, 2026; New York City, New York, USA; Philadelphia Phillies shortstop Trea Turner (7) dives safely into third base after advancing on an errant New York Mets pickoff throw to first base during the seventh inning at Citi Field. novig
Exclusive
September 30, 2026

Novig to Quadruple Valuation With New Funding Round

The company is fundraising at a $2 billion valuation.
U.S. President Donald Trump speaks with Commodity Futures Trading Commission (CFTC) Chairman Michael Selig in the Roosevelt Room at the White House in Washington D.C., U.S., August 19, 2026.
Exclusive
September 29, 2026

Trump Admin Preparing Crackdown on Prediction-Market Promos

The CFTC is looking at incentives like “risk-free” bets.
Asset Class
September 22, 2026

The Firms That Power Prediction-Market Trades

“Essentially, our role is to help bridge demand across time and space.”
Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.
September 22, 2026

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”