Friday, April 10, 2026

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

  • “It’s still flying in on Colorado. It’s going to be by far our biggest decision this weekend,” Caesars Sportsbook college football lead Joey Feazel told FOS.
  • Colorado leads all national championship futures at FanDuel with 15% of the tickets, 74% of which came in after kickoff last Saturday.
Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.
Tim Heitman-USA TODAY Sports

Colorado closed as a 21-point road underdog to national championship runner-up TCU in its season opener on Saturday. The Buffaloes beat the Horned Frogs in a 45-42 thriller — and sportsbooks paid dearly for it.

Caesars Sportsbook college football lead Joey Feazel tells Front Office Sports that “the public definitely won,” with the popularity of the Colorado moneyline. Feazel says that a TCU game-winning drive would have been a perfect result for the book.

“Bettors were taking as high as +800 [Colorado moneyline] prematch and continued to bet them during in-game wagering,” DraftKings director of race and sports operations Johnny Avello tells FOS. “You ask if we won or lost on that particular game. How about hammered?”

BetMGM — where the Buffaloes opened at +900 and closed at +650 — reported 93% of the tickets and 68% of the handle on Colorado’s moneyline.

After Sanders’ new team far exceeded expectations, the books adjusted Colorado’s power ranking, affecting the betting line for its home opener this Saturday against Nebraska, as well as futures.

The Buffaloes opened as approximately eight-point underdogs to the Cornhuskers and are now around a three-point favorite — and the public will be all over them once again: At DraftKings, 92% of the bets and 91% of the handle are on the Buffs spread.

FanDuel tells Front Office Sports that Colorado vs. Nebraska has the second-highest handle of any football game this week behind only Thursday’s NFL opener between the Kansas City Chiefs and Detroit Lions.

Dave Mason from offshore sportsbook BetOnline says there is more money on the Colorado spread than for any NFL team this week, and that he expects it to be the most-bet game in the history of the company.

Deion Sanders’ Colorado debut vs. TCU drew 7.62 million viewers as Fox’s most-watched Week 1 Big Noon Saturday game ever.

Colorado Spurs Fox Big Noon Saturday Week 1 Viewership Record

It marked a 17% increase over last year’s Big Noon Saturday average.
September 7, 2023

“It’s still flying in on Colorado,” says Feazel. “It’s going to be by far our biggest decision this weekend. And what’s crazy to me is I haven’t seen much talk about [No. 11] Texas-[No. 3] Alabama, that’s the game of the week.”

“I am willing to accept the fact that I was wrong [betting on TCU] in Week 1, but I don’t think the overcorrection in the market is right,” says NESN betting analyst Sam Panayotovich, who says he is on Nebraska. “If they beat me again, then I’ll have my conversation with God.”

The futures markets are quickly representing another enormous liability for the books. At Caesars, Colorado national championship, WR/DB Travis Hunter for Heisman, and QB Shedeur Sanders for Heisman are the three most popular.

“It was our worst-case scenario before Saturday, and they are continually our worst-case scenario after Saturday,” Feazel says.

FanDuel says that Colorado leads all national championship futures with 15% of the tickets, 74% of which came in after kickoff last Saturday.

Meanwhile, at FanDuel, Hunter leads the Heisman futures with 30% of bets and 31% of handle, while Sanders has garnered 23% of bets and 22% of handle; 98% and 95% of the wagers, respectively, came in after Saturday’s kickoff, significantly moving those lines.

“There’s going to be a lot of people that love them, there’ll be a lot of people that hate them, but that’s great when it comes to betting because people will have an opinion and they will put their money where their mouth is,” says Panayotovich.

Colorado going all the way or winning the Pac-12 still sits around +10000 and +2200, respectively, but the growing public popularity is making the sportsbooks sweat a bit.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Jan 14, 2025; Washington, DC, USA; Sen. Richard Blumenthal, D-Conn., delivers remarks during a Senate Armed Services committee hearing on the expected nomination of Pete Hegseth to be Secretary of Defense on Tuesday, Jan. 14, 2025 in Washington, DC.

‘Astonishing and Appalling’: Senator Blasts MLB-Polymarket Deal

A Connecticut senator says prediction markets are part of an “addiction conspiracy.”
The March Madness logo is pictured during a second-round game in the NCAA men's basketball tournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City, Saturday March 21, 2026.
March 23, 2026

Coinbase Takes Heat for Pushing March Madness Markets

Viral posts showed that users feel pummeled by sports event contract promotion.
March 30, 2026

NFL Warns Prediction Markets Operators Over Vulnerable Bets

Ongoing litigation in the burgeoning industry has muddied the waters.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Nov 1, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts with third baseman Max Muncy (13) after defeating the Toronto Blue Jays in the eleventh inning for game seven of the 2025 MLB World Series at Rogers Centre.
March 23, 2026

Bipartisan Bill Wants Sports Banned on Prediction Markets

It’s the latest indicator that prediction markets have gone mainstream.
March 20, 2026

NCAA Sues DraftKings Over March Madness Trademark Infringement

NCAA president Charlie Baker has also gone after prediction markets.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
March 20, 2026

Judge Temporarily Blocks Kalshi’s Sports Markets in Nevada

Nevada previously won a similar ruling in its case against Polymarket.
Oct 27, 2025; Los Angeles, California, USA; Major League Baseball commissioner Rob Manfred before game three of the 2025 MLB World Series between the Toronto Blue Jays and Los Angeles Dodgers at Dodger Stadium
exclusive
March 19, 2026

MLB Makes Multiyear Prediction-Market Deal With Polymarket

The league’s stance on prediction markets has rapidly evolved.