• Loading stock data...
Sunday, September 14, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

DAZN Still Wants the Premier League

  • While DAZN missed out on the last round of Premier League media rights bidding, it sees potential pathways to the coveted rights.
  • The company could acquire BT Sport, which currently holds Premier League rights.
Premier League/Design: Alex Brooks

DAZN has its eye on Premier League rights — and could make a major acquisition to get them.

I would love to see the Premier League on DAZN,” executive chairman Kevin Mayer said at Wednesday’s Royal Television Society convention. “It’s a huge market, incredibly popular sport, high-quality experience, of course we’d want that.”

DAZN missed out on the latest bidding round for the United Kingdom’s top soccer league, which opted to renew existing deals with Sky Sports, BT Sport, BBC Sport, and Amazon. Those agreements are collectively worth $7 billion and run to 2025. 

Soccer has been core to DAZN’s strategy.

  • In July, DAZN announced a five-year deal to broadcast the UEFA Women’s Champions League in partnership with YouTube.
  • It holds rights to Serie A in Italy and rejected a $1.83 billion offer from Sky to share those rights in June.
  • It broadcasts Bundesliga through a sub-licensing deal with Discovery from August 2020.

One path to the Premier League would be to acquire BT Sport. BT was exploring a sale of its sports broadcasting arm in April, with DAZN, Disney, and Amazon all interested. Mayer acknowledged that buying BT Sport is still a possibility.

However, he does not anticipate heavy investments in U.S. businesses.

“I don’t think it would be smart for DAZN to have a real focus on the U.S.,” said Mayer. “It’s an ultra-competitive market.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
opinion

19 Rising Stars in Sports Media

Who are sports media’s rising stars? Here’s an inside look.

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.

Dexter Fowler Wants to Change the Narrative on Athlete Ownership

The former MLB All-Star owns a stake in Premier League team Bournemouth.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
September 5, 2025

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.