• Loading stock data...
Thursday, October 16, 2025

DAZN Still Wants the Premier League

  • While DAZN missed out on the last round of Premier League media rights bidding, it sees potential pathways to the coveted rights.
  • The company could acquire BT Sport, which currently holds Premier League rights.
Premier League/Design: Alex Brooks

DAZN has its eye on Premier League rights — and could make a major acquisition to get them.

I would love to see the Premier League on DAZN,” executive chairman Kevin Mayer said at Wednesday’s Royal Television Society convention. “It’s a huge market, incredibly popular sport, high-quality experience, of course we’d want that.”

DAZN missed out on the latest bidding round for the United Kingdom’s top soccer league, which opted to renew existing deals with Sky Sports, BT Sport, BBC Sport, and Amazon. Those agreements are collectively worth $7 billion and run to 2025. 

Soccer has been core to DAZN’s strategy.

  • In July, DAZN announced a five-year deal to broadcast the UEFA Women’s Champions League in partnership with YouTube.
  • It holds rights to Serie A in Italy and rejected a $1.83 billion offer from Sky to share those rights in June.
  • It broadcasts Bundesliga through a sub-licensing deal with Discovery from August 2020.

One path to the Premier League would be to acquire BT Sport. BT was exploring a sale of its sports broadcasting arm in April, with DAZN, Disney, and Amazon all interested. Mayer acknowledged that buying BT Sport is still a possibility.

However, he does not anticipate heavy investments in U.S. businesses.

“I don’t think it would be smart for DAZN to have a real focus on the U.S.,” said Mayer. “It’s an ultra-competitive market.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Spectrum

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.
April 27, 2025; Anfield, Liverpool, BRITAIN; Liverpool player Mohamed Salah scores the fourth goal against the Tottenham Hotspur in a Premier League match.

Tottenham Hotspur Gets $134M Amid Hot Start to Season

The team recently rejected three takeover offers, declaring it is not for sale.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.
Micah Parsons
exclusive
October 14, 2025

NFL Scorigami Creator Blames Glitches on Twitter Platform Changes

The bot has been glitching all NFL season, and fans have noticed.
MLS
October 14, 2025

MLS Publishes Unchecked AI-Generated Game Recaps

Humans are not reviewing the articles for accuracy.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 5, 2025; Flushing, NY, USA; Carlos Alcaraz of Spain and Novak Djokovic of Serbia embraces after their match in the semifinal of the men’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
October 13, 2025

Six Kings Slam Returns With Record $6M Prize, Netflix Deal

The Six Kings Slam is held in Riyadh, Saudi Arabia.
Mar 5, 2023; Dallas, Texas, USA; A view of the NBA logo and NBA app logo and basketballs in front of the base during warms up before the game between the Dallas Mavericks and the Suns at the American Airlines Center.
October 13, 2025

NBA Will Take Over League Pass After WBD Divorce

The league now has full operational control of those media assets.
Aces
October 10, 2025

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
exclusive
October 10, 2025

Alyssa Lang Joins ESPN NBA Sideline Reporter Ranks

Lang has been a host and reporter for ESPN and SEC Network since 2018.