Saturday, June 6, 2026

Daytona 500 Sets Stage for U.S. Sports

Peter Casey-USA TODAY Sports

This Valentine’s Day, the Daytona 500 has more riding on the line than prize money.

Health screenings, temperature checks and face masks will all be part of the race, in what could be a model for future sporting events.

“It’s going to be the largest sporting event that happens in the United States since COVID hit,” said Daytona International Speedway President Chip Wile. “We’re abiding by every state and federal regulation to ensure the safety of our fans.”

In its 63rd year, the event will be limited to around 30,000 spectators — only 30% of the massive Florida venue’s 101,500 person capacity.

The pandemic presents one obstacle, but competitive stakes are high as well.

  • Denny Hamlin could be the first driver to win three consecutive Daytona 500s. 
  • Matt DiBenedetto is looking to give the Wood Brothers their sixth Daytona win. 
  • Bubba Wallace will drive in the first points race for Michael Jordan’s 23XI Racing.

Music star Pitbull will serve as the race’s Grand Marshal after being announced as an ownership partner in Trackhouse Racing Team, which is making its debut at the event.

While race purses for the event are private, last year’s prize money set a record at $23.6 million, with Hamlin collecting roughly $2.06 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Daytona 500 Champ William Byron on NASCAR Media Evolution, Passion for Golf

The Daytona 500 champion sees similarities between racing and golf.

NBA All-Star Game Ratings: Second-Least-Watched Ever, Down 13%

The NBA competed with “SNL 50,” which averaged 14.8 million viewers Sunday.

Daytona 500 Most-Watched Over Weekend Despite Rain Delays

Fox drew an average of 6.76 million viewers for Sunday’s race.

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

The Daytona 500 begins the 2025 NASCAR Cup Series season.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
FIFA
December 11, 2024

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.