• Loading stock data...
Friday, November 22, 2024

Dallas Cowboys Team with TelevisaUnivision on Rights Deal

  • The Dallas Cowboys have a commercial and media deal with TelevisaUnivision.
  • The multi-year pact seeks to grow the team’s brand in Mexico.
Dallas-Cowboys
Ron Chenoy-USA TODAY Sports

America’s Team is ramping up its efforts to be Mexico’s Team. 

The Dallas Cowboys have agreed to a multifaceted deal with TelevisaUnivision that includes both media rights and a commercial agreement.

  • The Spanish-language network will have exclusive broadcast rights to the team’s preseason games in Mexico. 
  • It will also create supplementary content before and during the season, including training camp reports, interviews, and behind-the-scenes access.
  • The three-year deal began on Saturday with the Cowboys’ preseason game against the Denver Broncos shown on the media company’s streaming service, ViX.

TelevisaUnivision will also help the Cowboys further develop their brand presence and grow sales in Mexico.

Marco Liceaga, TelevisaUnivision’s senior vice president of sports growth enterprises, called the Cowboys “the most popular NFL team in Mexico.”

Mega-Merger

Televisa and Univision closed their $4.8 billion merger in January. 

The combined company saw revenues grow 11% year-over-year in the second quarter to $1.1 billion, but took a $7.5 million loss. Part of the reason for the loss was heavy spending on ViX, which launched in March. 

The network, which calls itself the “home of soccer,” holds rights to UEFA’s Euro 2024 and 2028 tournaments, MLS, La Liga, Liga MX, Copa America, and Copa MX.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Paradise, Nevada, USA; Las Vegas Raiders owner Mark Davis acknowledges a fan before the start of a game between the Raiders and the Cleveland Browns at Allegiant Stadium.

Mark Davis to Unload More of the Raiders

He’s agreed to give 15% to new owners, shortly after the Brady sale.

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
podcast thumbnail mobile
Front Office Sports Today

What’s Next for Hapless Jets?

0:00

Featured Today

Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?

DirecTV-Dish Deal Is Dead, Spelling More Trouble for Pay TV

Bondholder objections undo an agreement to create the largest U.S. pay-TV distributor.
November 21, 2024

NBA Legend Hubie Brown Stepping Away From ESPN at 91

Brown has been associated with the league for over 50 years.
A photo of Around the Horn's set
November 21, 2024

‘Around the Horn’ to End 23-Year ESPN Run in 2025

ESPN had reportedly been thinking of canceling the show since the summer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Nov 19, 2024; Boston, Massachusetts, USA; The Boston Celtics and Cleveland Cavaliers play during the second half at TD Garden.
November 20, 2024

Cavs vs. Celtics Draws Big TV Numbers in NBA Cup Showdown

The game averaged 1.94 million viewers and peaked at 2.7 million.
November 20, 2024

Comcast’s SpinCo: New Home for USA Network, Golf Channel, Sports Rights

The move by NBC Sports’ parent company reflects how dramatically the linear television business has changed.
Nov 18, 2024; Miami, Florida, USA; Philadelphia 76ers center Joel Embiid (21) looks on against the Miami Heat during the third quarter at Kaseya Center.
November 19, 2024

Will NBA Flex Last-Place Sixers From National TV Games?

Philadelphia is 2–11, tied for last in the NBA.
November 19, 2024

Bills’ Dethroning of Chiefs Draws Highest TV Ratings of NFL Season

The massive rating continues Kansas City’s dominance as the NFL’s No. 1 TV team.